Co-inventors Drs. Eugene Scott and Ruey literally wrote the chapter in the definitive textbook for cosmetic dermatology. They also invented the glycolic peel. NeoStrata wanted to create a more relevant positioning that leveraged this rich history, to differentiate among leading physician dispensed skincare solutions.
Relaunch NeoStrata professional skincare with a more compelling and distinguishing positioning. Reinforced with new tagline, messaging platform, modernized brand identity, creative aesthetic and expression.
- Leadership Briefings
- Sales Materials
- Positioning & Tagline
- Creative Concept
- Brand Guidelines
- New Product Launch
- Launch Execution
For NeoStrata Professional and its core sub-brand Skin Active. Also introduced at AAD Convention. Embodies the organization’s ongoing focus and commitment to advancing the science of antiaging skin care.
“Trajectory has helped us achieve a number of our advertising and marketing goals, including the creation of our new branding. Their impressive work has helped us communicate our brand positioning in a memorable and consistent manner. Of all the creative agencies I have worked with in the past, Trajectory is second to none.” – Marketing Director
Skin Active and NeoStrata sell sheets and brochures to support dermatologists, as well as medical journal print.
Reinforcement of NeoStrata’s leadership role in anti-aging skin care innovation across all touch points through which the brand engages with its dispensing cosmetic dermatologist and plastic surgeon audiences.