BACKSTORY

NeoStrata co-inventors Drs. Eugene Scott and Ruey literally wrote the chapter in the definitive textbook for cosmetic dermatology. NeoStrata wanted to write their next chapter – to reenergize and distinguish their brand among leading physician dispensed skincare solutions.

OUR PATH

Relaunch NeoStrata professional skincare, and introduce new products, through a more compelling and distinguishing positioning. Reinforced with new tagline, messaging platform, modernized brand identity, creative aesthetic and expression.

SERVICES:

  1. Leadership Briefings
  2. Sales Materials
  3. Positioning & Tagline
  4. Tradeshow
  5. Creative Concept
  6. Brand Guidelines
  7. Photography
  8. New Product Launch
  9. Launch Execution

NEW CAMPAIGN

For NeoStrata Professional and its core sub-brand Skin Active, embodying the organization’s passion for advancing the science of anti-aging skin care.

NEW PRODUCT LAUNCH

Print campaign, including new photography, for Skin Active Dermal Replenishment.

“Trajectory has helped us achieve a number of our advertising and marketing goals, including the creation of our new branding. Their impressive work has helped us communicate our brand positioning in a memorable and consistent manner. Of all the creative agencies I have worked with in the past, Trajectory is second to none.” – Marketing Director

PROFESSIONAL MATERIALS

Skin Active and NeoStrata sell sheets, brochures and medical journal print to support dermatologists.

BRAND GUIDELINES

For global management of brand assets.

MEASURING SUCCESS

Repositioned professional business among dermatologist and plastic surgeon audiences. Set stage for brand to be acquired by Johnson & Johnson in 2016.

More Work