BACKSTORY

Co-inventors Drs. Eugene Scott and Ruey literally wrote the chapter in the definitive textbook for cosmetic dermatology. They also invented the glycolic peel. NeoStrata wanted to create a more relevant positioning that leveraged this rich history, to differentiate among leading physician dispensed skincare solutions.

OUR PATH

Relaunch NeoStrata professional skincare with a more compelling and distinguishing positioning. Reinforced with new tagline, messaging platform, modernized brand identity, creative aesthetic and expression.

SERVICES:

  1. Leadership Briefings
  2. Sales Materials
  3. Positioning & Tagline
  4. Tradeshow
  5. Creative Concept
  6. Brand Guidelines
  7. Photography
  8. New Product Launch
  9. Launch Execution

NEW CAMPAIGN

For NeoStrata Professional and its core sub-brand Skin Active. Also introduced at AAD Convention. Embodies the organization’s ongoing focus and commitment to advancing the science of antiaging skin care.

NEW PRODUCTS

Our campaign, including new photography, for Skin Active Dermal Replenishment product launch.

“Trajectory has helped us achieve a number of our advertising and marketing goals, including the creation of our new branding. Their impressive work has helped us communicate our brand positioning in a memorable and consistent manner. Of all the creative agencies I have worked with in the past, Trajectory is second to none.” – Marketing Director

PROFESSIONAL MATERIALS

Skin Active and NeoStrata sell sheets and brochures to support dermatologists, as well as medical journal print.

BRAND GUIDELINES

For global management of NeoStrata Professional brand assets.

MEASURING SUCCESS

Reinforcement of NeoStrata’s leadership role in anti-aging skin care innovation across all touch points through which the brand engages with its dispensing cosmetic dermatologist and plastic surgeon audiences.

More Work