NeoStrata co-inventors Drs. Eugene Scott and Ruey literally wrote the chapter in the definitive textbook for cosmetic dermatology. NeoStrata wanted to write their next chapter – to reenergize and distinguish their brand among leading physician dispensed skincare solutions.
Relaunch NeoStrata professional skincare, and introduce new products, through a more compelling and distinguishing positioning. Reinforced with new tagline, messaging platform, modernized brand identity, creative aesthetic and expression.
- Leadership Briefings
- Sales Materials
- Positioning & Tagline
- Creative Concept
- Brand Guidelines
- New Product Launch
- Launch Execution
For NeoStrata Professional and its core sub-brand Skin Active, embodying the organization’s passion for advancing the science of anti-aging skin care.
“Trajectory has helped us achieve a number of our advertising and marketing goals, including the creation of our new branding. Their impressive work has helped us communicate our brand positioning in a memorable and consistent manner. Of all the creative agencies I have worked with in the past, Trajectory is second to none.” – Marketing Director
Skin Active and NeoStrata sell sheets, brochures and medical journal print to support dermatologists.
Repositioned professional business among dermatologist and plastic surgeon audiences. Set stage for brand to be acquired by Johnson & Johnson in 2016.