Moving Brands Upward

Upward. Just think about how good that word makes you feel. Upward is about getting to where you can soar. Inspiring hopes and putting dreams in reach. What do people say when looking to a brighter, happier, healthier future? Onward and upward.

At Trajectory, we’re focused on moving health and wellness brands upward to grow better business for our clients. From health systems and hospitals, to medical and beauty devices, skin care products and supplements. These are the brands we know best, are most excited about and have been immersed in since 1999.

For some of our clients, moving upward means launching a new brand. For others, rebranding. And sometimes, energizing an existing business. In every case, it’s about finding new growth, engaging customers more deeply and standing out from the crowd.

But upward isn’t just about driving results, it’s about the path we take to achieve them. Combining industry intelligence with outside category inspiration. Aligning your purpose with strategy, culture, design, communications and experience – so your brand and customers are in sync and growing stronger together. And, yes, reaching an exciting new trajectory: UPWARD.

Well, that’s a little bit about us. Tell us about you.


Clients come to us to launch, rebrand and energize existing businesses. Regardless of the assignment,
our goal is to create a consistent tide of momentum across every facet of a brand.


    Qualitative & Quantitative, Business Reviews, Competitor/Role Model Reviews, Customer Journey Mapping, Brand Architecture Audits


    Brand Platform, Brand Architecture, Naming, Tagline, Story & Messaging, Brand Training, Marketing Plans, Content & Social Media Plans


    Logo & ID Systems, Mood Boards, Collateral, Video, Package Design, Interactive Design, POP & Trade Shows, Guidelines


    Media Planning & Buying, TV & Radio,
    Print, Outdoor, Experiential, WOM,
    Digital, E-Mail, Mobile


    Brand & Culture Alignment, Workshops, Brand Books & Guidelines, Internal Launch Planning & Events, Videos, Employee Communications


    Websites & Microsites, Rich Media, Marketing Automation, Content & Social Media, Mobile & Tablet


    What can we do for you? Let’s talk.

Our Clients

Reading Health System: We Give More Oncology Integrated Marketing Campaign (BRONZE Award, Hospital over 200 beds)
Reading Health System:Women’s Services Integrated Marketing Campaign (BRONZE Award, Hospital over 200 beds)
Tri Delta: Fat Talk Free Week video (BRONZE Award, Social Responsibility)

RWJ University Hospital Hamilton: Project We VS C (Gold Award, Foundation/Fundraising)
Reading Health System: Virtual Reality: Tour and Experience (Gold Award, Healthcare System)
Reading Health System: 101 Reasons Why Total Advertising Campaign (SILVER Award, Healthcare System)
Reading Health System: Re-Branding Total Advertising Campaign (GOLD Award, Healthcare System)
Palovia PaloVia Skin Renewing Laser Brochure Advertising Series (GOLD Award)
Reading Health System: Oncology Total Advertising Campaign (GOLD Award, Healthcare System)
Reading Health System: Women’s Services Total Advertising Campaign (JUDGES Award – one of seven awarded out of 3,000 entries for receiving perfect score)
Orlando Health : Total Advertising Campaign (GOLD Award; only gold award in category, Healthcare System)

Reading Health System: Virtual Reality: Tour and Experience (Gold Award)
Reading Health System:101 Reasons Why Integrated Advertising Campaign (BRONZE AWARD)
Atlantic Health: Integrated Re-branding & Brand Launch (SILVER AWARD)
Orlando Health: Total Advertising Campaign (BRONZE AWARD)
Princeton HealthCare System: Unconditional Ad Campaign, Health Promo Program, Newspaper Advertising Series, Total Advertising Campaign
Freedom Eldercare: Marketing Collateral

Impact Awards (Best-In-Category):

Atlantic Health: Integrated Brand Relaunch
Liberty Science Center: Capability Brochures
ERA President’s Circle: Multiple Mailings Campaign
ERA Top Affiliates: Direct Mailings
QMed: Lenticular Trade Show Booth
ERA Top Affiliates: Special Event Promotion
Konica: Direct Marketing

ERA Top Affiliates – Direct Mailings (Best-of-Show across all divisions)
Princeton HealthCare System: Mature Market Program, TradeShow
QMed Inc.: Lenticular Display Booth, Poster Series
Princeton HealthCare System: Cardiac Services, Special Promotional Materials
Alpharma: Equine Products Bobblehead
Liberty Science Center: NJ Travel and Tourism – Communications Program
Liberty Science Center: Integrated Marketing Collateral
Sun Chemical (Smart Colour): Sales Collateral, Website
Freedom Eldercare: Website Relaunch, Publications/External
Liberty Science Center: “Reinvention” Gala Book