Upward. Just think about how good that word makes you feel. Upward is about getting to where you can soar. Inspiring hopes and putting dreams in reach. What do people say when looking to a brighter, happier, healthier future? Onward and upward.

Trajectory is the specialist health & wellness branding and marketing agency using every moment to move customers, brands and businesses upward. From skin care and supplements, to beauty and medical devices, physician groups, hospitals, health systems and payers. These are the brands and audiences we know best, and have helped grow better business for clients since 1999.

For some clients, upward means launching a new skin care or beauty device brand. For others, it’s rebranding of a health system or a global company specializing in clinical trials. And still for others, reenergizing existing consumer and b2b businesses. For all, upward means capturing new growth, creating more meaningful and reciprocal customer relationships and standing out from the crowd.

But upward isn’t just about driving results, it’s about how we achieve them. We begin with brand purpose. Then align strategy, culture, design, communications and experience – so every touchpoint comes together to deliver value and strengthen the connection between brands and consumers. Always combining our industry understanding with a fresh perspective. And, yes, reaching an exciting new trajectory: UPWARD.

Well, that’s a little bit about us. Tell us about you.

Challenges & Capabilities

Clients come to us to launch, rebrand and reenergize their businesses. Regardless of the assignment, we use every moment to help them capture new growth, engage audiences more deeply and stand out from the crowd.  We do this by melding…


    Qualitative & Quantitative, Business Reviews, Competitor/Role Model Reviews, Customer Journey Mapping, Brand Audits

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    Brand Platform, Brand Architecture, Naming, Tagline, Story & Messaging, Brand Training, Marketing Plans, Content & Social Media Plans

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    Logo & ID Systems, Mood Boards, Collateral, Video, Package Design, Interactive Design, POP & Trade Shows, Guidelines

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    Media Planning & Buying, Advertising (TV, Radio, Print, Outdoor, Digital), Experiential, Word-of-Mouth, E-Mail, Mobile

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    Brand & Culture Alignment, Workshops, Brand Books & Guidelines, Internal Launch Planning & Events, Videos, Employee Communications

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    Digital Strategy, User Experience Across Platforms, Responsive Websites & Microsites, Rich Media, Marketing Automation, Mobile & Tablet Design & Development

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    Content & Social Media Marketing Plans, Content Development & Design, Social Media Implementation, Storytelling Through Video/Motion Graphics/Infographics, Annual Reports

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    What can we do for your business? Let’s talk.

Our Clients

Reading Health System: We Give More Oncology Integrated Marketing Campaign (BRONZE Award, Hospital over 200 beds)
Reading Health System:Women’s Services Integrated Marketing Campaign (BRONZE Award, Hospital over 200 beds)
Tri Delta: Fat Talk Free Week video (BRONZE Award, Social Responsibility)

Tower Health: Re-Branding Total Advertising Campaign (SILVER Award, Healthcare System)
RWJ University Hospital Hamilton: Project We VS C (Gold Award, Foundation/Fundraising)
Reading Health System: Virtual Reality: Tour and Experience (Gold Award, Healthcare System)
Reading Health System: 101 Reasons Why Total Advertising Campaign (SILVER Award, Healthcare System)
Reading Health System: Re-Branding Total Advertising Campaign (GOLD Award, Healthcare System)
Palovia PaloVia Skin Renewing Laser Brochure Advertising Series (GOLD Award)
Reading Health System: Oncology Total Advertising Campaign (GOLD Award, Healthcare System)
Reading Health System: Women’s Services Total Advertising Campaign (JUDGES Award – one of seven awarded out of 3,000 entries for receiving perfect score)
Orlando Health : Total Advertising Campaign (GOLD Award; only gold award in category, Healthcare System)

Tower Health: Re-Branding Total Advertising Campaign (SILVER Award, Healthcare System)
Reading Health System: Virtual Reality: Tour and Experience (Gold Award)
Reading Health System:101 Reasons Why Integrated Advertising Campaign (BRONZE AWARD)
Atlantic Health: Integrated Re-branding & Brand Launch (SILVER AWARD)
Orlando Health: Total Advertising Campaign (BRONZE AWARD)
Princeton HealthCare System: Multiple Awards – Unconditional Ad Campaign, Health Promo Program, Newspaper Advertising Series, Total Advertising Campaign
Freedom Eldercare: Marketing Collateral (SILVER Award)

Impact Awards (Best-In-Category):

Atlantic Health: Integrated Brand Relaunch
Liberty Science Center: Capability Brochures
ERA President’s Circle: Multiple Mailings Campaign
ERA Top Affiliates: Direct Mailings
QMed: Lenticular Trade Show Booth
ERA Top Affiliates: Special Event Promotion
Konica: Direct Marketing

ERA Top Affiliates – Direct Mailings (Best-of-Show across all divisions)
Princeton HealthCare System: Mature Market Program, TradeShow
QMed Inc.: Lenticular Display Booth, Poster Series
Princeton HealthCare System: Cardiac Services, Special Promotional Materials
Alpharma: Equine Products Bobblehead
Liberty Science Center: NJ Travel and Tourism – Communications Program
Liberty Science Center: Integrated Marketing Collateral
Sun Chemical (Smart Colour): Sales Collateral, Website
Freedom Eldercare: Website Relaunch, Publications/External
Liberty Science Center: “Reinvention” Gala Book