BACKDROP

Aquation is being brought to market by Dallas-based AB Brands (formerly Advanced Beauty Inc.); whose founder and owner successfully built and sold leading personal care brands Dr. Teal’s, Cantu and Bodycology.

OUR PATH

Leverage our strong skincare experience to shape the brand concept, develop consumer and professional go-to-market plans, and launch and support new mass-market clinically proven skincare brand Aquation.

SERVICES:

  1. Customer Personas
  2. Photography
  3. Competitive Whitespace Analysis
  4. Creative Execution
  5. Positioning, Naming, Messaging
  6. Website Build/Design
  7. B2C/B2B Marketing Plans
  8. Video
  9. Concept
  10. Content & Social Media

PERSONAS

The better we understand the lives of our target consumers, the better we can genuinely connect with them.

CONCEPT DIRECTIONS

Establishing on overarching creative look and feel to ensure a consistent voice across the entire brand journey.

EXECUTION

Our Simple Aquation campaign targeted both consumers and dermatologists across design (website, video, collateral), advertising and social media.

WEBSITE

We architected, designed and built Aquation’s new responsive website and associated mobile experience.

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AQUATION SOCIAL MEDIA

  • • AOR for Aquation social media
  • • Content posted across Facebook, Twitter, Instagram
  • • Based on concept Skin’s Perfect Aquation
  • • Activity including content, community management, paid social
  • • Significant month to month growth across platforms

“Trajectory has been an invaluable partner in getting Aquation to market. In fact, they’re really an extension of our team. Beyond their branding, marketing and creative chops, this launch required tight collaboration, strong management, keen problem-solving skills and a positive get-it-done attitude. In sum, we love their energy, focus and passion for our business.”
– Director of Marketing

PROFESSIONAL

Supporting dermatologists with brochures and videos for dermatologist office sampling, as well as AAD tradeshow.

MEASURING SUCCESS

Six months from our start date, Aquation was introduced to press, bloggers and vloggers at a launch event in NYC. At the same time, all Aquation sku’s hit the shelves in Walmart stores and are listed on Walmart.com..

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