Tower Health: Transplant Institute Introduction Integrated Campaign
Integrated marketing strategy to introduce Tower Health Transplant Institute (formerly located at Hahnemann University Hospital) — providing patients in Eastern PA and surrounding areas with access to a nationally recognized kidney and liver transplant program.
Transplant recipients spend months or even years anticipating organ transplant surgery, waiting and hoping for a second chance at a healthy life. It’s a time filled with thousands of questions, thousands of emotions, and thousands of uncertainties. But on the other side, is a new lease on life involving family and friends. At Tower Health Transplant Institute, nationally and internationally recognized transplant surgeons, clinicians, and support staff work with patients and families across every step of their transplant journey.
Integrated marketing campaign highlighting the fact that this experienced and proven team of surgeons and nephrologists has performed over 3,000+ organ transplants, and is just getting started.
Robust digital marketing component yielded strong results across channels. Display Ads campaign exceeded cost per click goal by 87%. For Search, click-through rate was 2.5x industry standards for SEM, suggesting a message that resonated strongly with target audience.
- Transplant Team Interviews
- Campaign Concepting
- TV and Radio Production
- Microsite and Landing Pages
- Transplant Patient Story Videos
- Digital and Social Media
- Print, Outdoor, Environmental