Portfolio

Home  >   Work   >   St. Christopher Hospital for Children

St. Christopher Hospital for Children

CLIENT

St. Christopher Hospital for Children

OPPORTUNITY

St. Christopher’s is a 188-bed teaching hospital, providing primary and specialty care (about 30 specialties) for children ages 0-21 in the Greater Philadelphia area. Tower Health and Drexel University entered into a 50-50 partner agreement to acquire St. Christopher’s Hospital for Children, effective early December 2019.

SOLUTION

Create a visually striking campaign (capitalizing on the visual equity of each of the three brands) to announce Tower Health’s expanded pediatric services – its first children’s hospital jointly owned with Drexel University in Philadelphia.

RESULTS

  • Digital campaign conversion rate of 37%
    • Display/radio: conversion = click through to Find a Physician, Request an Appointment, Contact Us
    • Social: conversion = click through to homepage
  • Digital campaign click through rate of 04%
  • Campaign delivered over 30MM+ Impressions

SERVICES

  • Marketing/Media Plan
  • Digital
  • Print
  • Radio
StChris-DigitalAds-computer
StChris-Digital-Banners
StChris-Billboard
StChris-Instagram