St. Christopher Hospital for Children
CLIENT
St. Christopher Hospital for Children
OPPORTUNITY
St. Christopher’s is a 188-bed teaching hospital, providing primary and specialty care (about 30 specialties) for children ages 0-21 in the Greater Philadelphia area. Tower Health and Drexel University entered into a 50-50 partner agreement to acquire St. Christopher’s Hospital for Children, effective early December 2019.
SOLUTION
Create a visually striking campaign (capitalizing on the visual equity of each of the three brands) to announce Tower Health’s expanded pediatric services – its first children’s hospital jointly owned with Drexel University in Philadelphia.
RESULTS
- Digital campaign conversion rate of 37%
- Display/radio: conversion = click through to Find a Physician, Request an Appointment, Contact Us
- Social: conversion = click through to homepage
- Digital campaign click through rate of 04%
- Campaign delivered over 30MM+ Impressions
SERVICES
- Marketing/Media Plan
- Digital
- Radio
