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ERT: Rebranding for Future Growth

Already a global leader in cardiac safety and ePRO solutions for clinical trials, leadership (of then eResearch Technology) engaged Trajectory to help the company set the stage for future growth among its pharma, biotech, CRO and medical device clients.

Working alongside company leadership and Board, rebrand and relaunch the new ERT.

A new company brand that aligns all global employees, enhances relevance among different customer groups and helps it achieve the organization’s longer-term strategic and financial growth goals.

CAPABILITIES

  • Research (competitors, role models, customers, company brand)
  • Brand Strategy (story, name, positioning, tagline, brand architecture, messaging)
  • Design System (from logo through to guidelines)
  • New Website
  • Tradeshow
  • Collateral
  • Digital Campaign

Brand Book

An easy to reference guide for employees that captures the key ideas behind the new ERT brand.

brandbook

Brand Guidelines

Everything that employees and partners need to know about implementing new ERT brand creative assets.

brandguidelines2
We didn’t realize how smart we were to engage Trajectory. You’re a passionate and strong strategic partner, adding tremendous value to ERT. We greatly appreciate the relationship we’ve developed and look forward to growing it in the future.

EVP MARKETING

Tradeshow Booth & Campaign

Following rebranding, an attention-grabbing campaign and tradeshow presence at industry leading DIA show that calls out for prospective client participation.

booth3

Website and Intranet

A new website (and accompanying intranet) designed and built to be more sales-oriented, deliver an outstanding user experience and reflect new brand promises and look and feel.

microsite3

MEASURING SUCCESS

YOY prospective client inquiries +38%, traffic to new website +30%, sales increases post rebranding +50%.