BACKDROP

Women’s Health Services at Reading Hospital offers comprehensive care for every stage of life, with an emphasis on wellness and prevention. This service line is ranked in the top 5% for women’s health nationwide and received the Women’s Health Excellence Award™ for three consecutive years.

OUR PATH

Grow awareness among women about the depth, breadth and award-winning quality of Women’s Health Services at The Reading Hospital. Secondly, generate more customer inquires about the service line.

SERVICES:

  • Community Research
  • Photography
  • Campaign Direction
  • Creative Execution

CAMPAIGN DIRECTION & EXECUTION

Women expect exceptional quality care. But the experience should also be exceptional. As exceptional and individual as they are. Our award-winning highly stylized and distinguishing “Exceptional” multi-channel campaign (true to service line achievement) included TV, radio, print, OOH, cinema, direct mail, email and mobile.

An elegant, sophisticated, inspiring and effective campaign.

Director, Reading Health Women’s Services

TV

Exceptional care for exceptional women at
every stage of life.

INTERNAL SIGNAGE

Campaign was reinforced internally through window and elevator posters.

Measuring Success

Class registrations +41%, web hits +36%, inquiries for Beginnings Maternity Center +29%, page views +24%, physician referrals +18%.

More Work