Palomar Medical Technologies is the leader in professional anti-aging treatments. This launch is their first into the consumer market.


Work alongside Palomar leadership and global marketing director to introduce the first ever FDA-cleared in-home laser clinically proven to reduce fine lines and wrinkles around the eyes.


  • Qualitative/Quantitative Research
  • Packaging
  • Brand Vision & Positioning
  • Campaign Execution
  • Name, Logo, Tagline
  • Website Build & Design
  • Brand Messaging
  • In-Store
  • Launch Marketing Plan
  • Social Plan
  • Creative Concept


Following our marketing plan, we developed every single brand and marketing touch point: packaging, e-commerce website, in-store support, print, social media, events, professional materials. Based on successful brand launch, we were appointed PaloVia’s agency of record.

Measuring Success

100% QVC sell-through every single segment. Distribution expanded to high-end department stores (e.g. Nieman Marcus, Nordstrom), online retailers and spas. Set stage for Palomar to be purchased by Cynosure, a leader in laser- and light-based treatments for minimally invasive and non-invasive aesthetic applications.

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