BACKSTORY

NeoStrata co-inventors Drs. Eugene Scott and Ruey literally wrote the chapter in the definitive textbook for cosmetic dermatology. NeoStrata wanted to write their next chapter – to reenergize and distinguish their brand among leading physician dispensed skincare solutions.

OUR PATH

Relaunch NeoStrata professional skincare, and introduce new products, through a more compelling and distinguishing positioning. Reinforced with new tagline, messaging platform, modernized brand identity, creative aesthetic and expression.

SERVICES:

  • Leadership Briefings
  • Sales Materials
  • Positioning & Tagline
  • Tradeshow
  • Creative Concept
  • Brand Guidelines
  • Photography
  • New Product Launch
  • Launch Execution

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NEW CAMPAIGN

For NeoStrata Professional and its core sub-brand Skin Active, embodying the organization’s passion for advancing the science of anti-aging skin care.

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NEW PRODUCT LAUNCH

Print campaign, including new photography, for Skin Active Dermal Replenishment.

“Trajectory has helped us achieve a number of our advertising and marketing goals, including the creation of our new branding. Their impressive work has helped us communicate our brand positioning in a memorable and consistent manner. Of all the creative agencies I have worked with in the past, Trajectory is second to none.” – Marketing Director

PROFESSIONAL MATERIALS

Skin Active and NeoStrata sell sheets, brochures and medical journal print to support dermatologists.

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BRAND GUIDELINES

For global management of brand assets.

MEASURING SUCCESS

Repositioned professional business among dermatologist and plastic surgeon audiences. Set stage for brand to be acquired by Johnson & Johnson in 2016.

More Work