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Launching a Plastic Surgery & MedSpa Destination


Tower Health Medical Group


Plan and execute the brand launch for Tower Health Medical Group’s new Plastic Surgery & Med Spa — a destination where guests can take advantage of the latest surgical and nonsurgical treatment options alongside a tranquil MedSpa experience.


Hospitals have emerged as one of the main providers of aesthetic services – injectable fillers, laser hair removal, spider vein treatment, and skin care services that can rejuvenate body, mind, and spirit – given infrastructure resources including technologically advanced devices, trained staff, and skilled professionals to perform aesthetic procedures. As part of Tower Health’s integrated health system, the accomplished Plastic Surgery & MedSpa team can offer the latest surgical and nonsurgical treatment options alongside an exclusively-designed tranquil MedSpa experience.


Four months following launch, Trajectory’s brand launch and marketing campaign generated:

  • Total cosmetic visits up over 100%
  • Total new medical patient visits up over 70%
  • Total retail sales up in excess of 250%

Year over year, the digital component of our campaign generated:

  • Direct new site user traffic up 133%
  • Goal conversions increase of 128%
  • Traffic to site from social channels increase of 74%
  • Time on site increase of 379% due to ad campaign, content updates
  • Organic Keyword SEO garnered a 309% increase in new site users


  • Discovery
  • Digital
  • Launch Marketing & Media Plan
  • Print/Lifestyle/OOH
  • Microsite Design & Build
  • Integrated Launch Campaign
  • Internal Communications
  • Social Media