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Launching a New Tea Brand

CLIENT

Bromley's

BACKSTORY

Dating back more than 30 years, family-owned Eastern Tea company, now Bromley Tea Company, was the first tea company in America to produce a decaffeinated tea.

OUR PATH

Introduce a line of exotic teas from around the world as an extension to their current Classic Teas. Do it in a way that stands apart from the many other teas on the grocery store shelf.

SERVICES

  • Competitive Whitespace Analysis
  • Product Naming & Messaging
  • Brand Story & Positioning
  • Package Design
  • Brand Name, Logo & Tagline
  • Website

Packaging the Story

Our story of a fictitious adventurer named Bromley who travels the world in search of exotic tea flavors was brought to life through twelve products we named and packaged.

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Website

We designed a website that lets consumers travel around the world with Bromley in search of his exotic teas.

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MEASURING SUCCESS

+28% vs. sell-in forecast across specialty retail and food service.