Launching a New Tea Brand
Dating back more than 30 years, family-owned Eastern Tea company, now Bromley Tea Company, was the first tea company in America to produce a decaffeinated tea.
Introduce a line of exotic teas from around the world as an extension to their current Classic Teas. Do it in a way that stands apart from the many other teas on the grocery store shelf.
- Competitive Whitespace Analysis
- Product Naming & Messaging
- Brand Story & Positioning
- Package Design
- Brand Name, Logo & Tagline
Packaging the Story
Our story of a fictitious adventurer named Bromley who travels the world in search of exotic tea flavors was brought to life through twelve products we named and packaged.
We designed a website that lets consumers travel around the world with Bromley in search of his exotic teas.