Growing Relevancy Through Health System Rebranding
Orlando Health is a prominent Central Florida health system. But prior, as Orlando Regional Healthcare, it was known primarily for its level-one trauma center, and eight loosely connected hospitals. With great foresight, Board and leadership saw the importance of repositioning the organization for the future.
Trajectory was a change agent for this transformational, forward-looking rebranding and relaunch – addressing the critical need to create a “health-centered” identity and value proposition, ensuring the organization’s ongoing relevancy.
Over the course of a year, we worked closely with Orlando Health senior leadership, Board and marketing team to rebrand and relaunch the organization.
- Launch Execution
- Internal & External Launch
- Leadership Buy-In
- Website Design
- Name & Logo
- Social Plan
- Brand Design
- Ongoing Brand Training
Reinforcing the longevity of the organization, while bolstering its relevancy into the future. Our staged, multi-year effort began with building new organization name awareness, and then going deep into individual facilities and service lines.
We didn’t realize how smart we were to engage Trajectory. You’re a passionate and strong strategic partner, adding tremendous value to ERT. We greatly appreciate the relationship we’ve developed and look forward to growing it in the future.