Engaging Audiences In The Fight Against Cancer
RWJ University Hospital Hamilton
Develop a distinctive and compelling strategic and creative approach that reinforces the specialness of this 2-year fundraising initiative supporting RWJ University Hospital Hamilton (RWJBarnabas Health) Cancer Services program. Unique cause campaign combines the healing effects of song, dance, music and the arts.
- Achievement in funds raised to save more lives through prevention, detection, treatment and ongoing support.
- Program won a top GOLD award in the category of Foundation/Fundraising from national industry-leading healthcare marketing awards competition Aster Awards.
- Naming & Logo
- Launch Materials
- Creative Concepting
- Marketing Roadmap
- Long-Form Writing
Telling the story and creating the look and feel for Project WE vs C, a collaborative initiative that marries edgy and provocative with hope, healing and transformation.
Highlighting inspiring Personal Stories of Triumph ballet performances – celebrating the unique and empowering stories of breast cancer survivors.
Outlining our named sponsorship opportunities, with fundraising efforts contributing to an $8.5 million, two-year project geared exclusively for enhancements to RWJ Hamilton’s comprehensive cancer program.