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The Center for Innovative GYN Care: Digital Strategy & Growth for an Advanced GYN Surgical Practice

Founded in 2001 by world-renowned laparoscopic surgical specialists, The Center for Innovative GYN Care (CIGC) provides a revolutionary approach to GYN surgery. Trajectory was engaged to create a more compelling creative platform and voice, design and build their new website to be a stronger marketing tool (inclusive of SEO strategy and content) and drive new patient volume (inquiries/appointments via calls and form fills) for two new locations through a digital-led marketing program.

Overcome the fact that women 18-54, commercially insured, tend to be very loyal to their OBGYN and have a “bond of trust” even if their OBGYN doesn’t have advanced training in minimally invasive surgery. They often take a let’s wait and see stance and live with pain and the potential consequences. But they don’t have to!

We wanted to create a bold and emotive campaign platform with this single-minded message – for women experiencing the emotional and physical suffering of a complex GYN condition, CIGC helps you to take back your life.

New robust, optimized website launched early September…

  • 500+ pages of content
  • direct traffic up +53%
  • direct new users up +59%
  • monthly organic searches +25%
  • conversion goal completion +20%
  • In addition…Inquiries and consultation leading to hundreds of new surgeries, and meaningful social conversations breaking down the anxieties that hold women back from taking control of their GYN health

CAPABILITIES

  • Marketing Planning
  • Overarching Creative Concept
  • Creative Development
  • Website Design & Development
  • Landing Pages
  • Digital (SEM, programmatic, contextual/behavioral/retargeting)
  • Paid Social
  • Outdoor
CIGC-laptop
CIGC-campaign-banners
CIGC-Styleguide
CIGC-responsivedesign
CIGC-brand-mobile