Dejia Harmony: Creating a New Health & Wellness Services Company
Rooted in Ancient Chinese medicine and infused with Western medical science, Dejia Harmony is on a mission to be a groundbreaking wellness partner — one that empowers people to be the guardian of their health and wellness.
The organization views wellness as a state of balance — harmony between the human mind and body and harmony between nature and humans. They are the starting point on the path to better understanding your unique health profile and providing self-management tools to help individuals reach their optimal health by addressing the root causes of illness.
As a first step to launching this new brand, guide our international client to better understand the dynamics of the U.S. health and wellness market, wellness consumer segments and their priorities and practices, as well as cultural backdrop. Supplement with researching relevant health and wellness brand role models and outside industry role models.
Brand strategy and brand design foundation for the new Dejia Harmony health and wellness company – setting it up to meet its goal of building a global service network and becoming an influential player in the health service industry by 2023.
Development and internal leadership buy-in of brand strategy components (mission, values, positioning, voice, messaging, product naming) and brand design (logo, packaging, website, brand guidelines).
CAPABILITIES
- Immersion Workshop
- Wide-Ranging Market Audit
- Brand Strategy (Mission, Values, Brand Story, Brand Positioning Statement, Tone of Voice, Messaging)
- Logo and Visual Identity
- Product Naming
- Brand Architecture
- Brand Packaging
- New Website
- Brand Guidelines
