Defining Brand Strategy and Experience For a New Health & Wellness Company
CLIENT
Dejia Harmony
OPPORTUNITY
Rooted in Ancient Chinese medicine and infused with Western medical science, Dejia Harmony is on a mission to be a groundbreaking wellness partner — one that empowers people to be the guardian of their health and wellness.
The organization views wellness as a state of balance — harmony between the human mind and body and harmony between nature and humans. They are the starting point on the path to better understanding your unique health profile and providing self-management tools to help individuals reach their optimal health by addressing the root causes of illness.
ANGLE
Guide our international client to better understand the dynamics of the U.S. health and wellness market, wellness consumer segments and their priorities and practices, as well as cultural backdrop. Supplement with researching relevant health and wellness brand role models and outside industry role models.
SOLUTION
Brand strategy and brand design foundation for the new Dejia Harmony health and wellness company. Set the stage to help the company meet its goal of building a global Dejia Harmony service network and becoming an influential player in the health service industry by 2023.
SERVICES:
- Immersion Workshop
- Wide-Ranging Market Audit
- Brand Strategy (Mission, Values, Brand Story, Brand Positioning Statement, Tone of Voice, Messaging)
- Logo and Visual Identity
- Product Naming
- Brand Packaging
- New Website
- Brand Guidelines
