Health & Wellness Services Company Brand Launch
CLIENT
Dejia Harmony
OPPORTUNITY
Rooted in Ancient Chinese medicine and infused with Western medical science, Dejia Harmony is on a mission to be a groundbreaking wellness partner — one that empowers people to be the guardian of their health and wellness.
The organization views wellness as a state of balance — harmony between the human mind and body and harmony between nature and humans. They are the starting point on the path to better understanding your unique health profile and providing self-management tools to help individuals reach their optimal health by addressing the root causes of illness.
ANGLE
Guide our international client to better understand the U.S. health and wellness market, consumer segment priorities and practices, as well as cultural backdrop. Supplement with researching relevant health and wellness and outside industry role models.
SOLUTION
Strategic and design foundation for the new Dejia Harmony brand, whose goal is to build a global Dejia Harmony service network and become an influential player in the health service industry by 2023.
SERVICES:
- Immersion Workshop
- Wide-Ranging Market Audit
- Brand Strategy (Mission, Values, Brand Story, Brand Positioning, Tone of Voice, Messaging)
- Logo and Visual Identity
- Product Naming
- Brand Packaging
- New Website
- Brand Guidelines
