CareOne: Elevating Brand and Experience Through a New Website
CareOne is one of the largest eldercare organizations in the U.S., with a network of approximately 60 post-acute nursing and assisted living locations up and down the East Coast. Their corporate website had aged and wasn’t providing the user experience required for caregivers, prospective clients and family members.
In an increasingly competitive healthcare services marketplace, Trajectory was engaged to develop a new website – inclusive of streamlined brand architecture, design, content and development – that would serve the organization for years to come.
CareOne’s promise is that everything matters. So we needed to make sure we understood everything to ensure our work truly mattered. We dove into the full spectrum of healthcare services that CareOne delivers across their long-term and short-term care facilities, explored their competitive set across their served geographies, the motivations and behaviors of prospective clients, and their current website analytics to inform our development of their new site.
Our brand and digital strategists worked closely with our UX/UI designers, writers and developers to deliver an outcome that checked all the boxes for CareOne: Responsive website, mobile optimized for fast access to information, robust location mapping and information, one click access to contact and calling, SEO optimized for high-ranking on Google search.
- Digital Audit
- Competitive Brand Audit
- Client Journey Mapping
- Brand Architecture
- Website Strategy Brief
- Sitemap, Design Wireframes, Interactive Prototypes
- Design Concepting
- Content Creation
- Technical Specifications Documentation
- Proprietary Location Mapping Database Development
- Multi-Locational API Integration
- Data & Analytics Integrations for Detailed Reporting
- Ongoing Website Management
- SEO Analytics, Reporting and Optimization
SAMPLE DESIGN EXPLORATION