AMP Medical Products: Energizing a B2B Skincare Business
Las Vegas based AMP provides private label medical grade skin care products for physicians and distributors world-wide. All of their products are manufactured in the USA in FDA compliant labs, utilizing the most advanced pharmaceutical grade ingredients that are clinically proven for the results-driven patient.
New skincare marketing campaign and new product launch, prior to stepping back and strengthening the organization’s brand and marketing approach to create a stronger B2B industry presence and bigger business for AMP.
Benchmarks from MedEsthetics email blast results the last 3 months:
- Total Open Rate: 8.17%
- CTR: 0.84
Results for Trajectory’s AMP email blast:
- Total Open Rate: 26.60%
- Total Click Rate: 7.51%
- Unique Click Rate: 11.43%
- Campaign Concept Directions
- Trade Print
- Leaderboard Ads (animated and static)
- Digital Banners
- Email Blasts
- New Website Sliders
The banners and campaign you created made a huge difference. I almost didn't recognize our own site! Having the mobile compatibility is huge too, and we actually received our first lead from the site with the call to action button!