Growing Customer Penetration In B2B Skincare
CLIENT
AMP Medical Products
SITUATION
Las Vegas based AMP provides private label medical grade skin care products for physicians and distributors world-wide. All of their products are manufactured in the USA in FDA compliant labs, utilizing the most advanced pharmaceutical grade ingredients that are clinically proven for the results-driven patient.
SOLUTION
New skincare marketing campaign and new product launch, prior to stepping back and strengthening the organization’s brand and marketing approach to create a stronger B2B industry presence and bigger business for AMP.
RESULTS
Benchmarks from MedEsthetics email blast results the last 3 months:
-Total Open Rate: 8.17%
-CTR: 0.84
Results for Trajectory’s AMP email blast:
-Total Open Rate: 26.60%
-Total Click Rate: 7.51%
-Unique Click Rate: 11.43%
SERVICES:
- Campaign Concept Directions
- Print Ad
- Leaderboard Ads (animated and static)
- Digital Banners
- Email Blasts
- New Website Sliders
The banners and campaign you created made a huge difference. I almost didn't recognize our own site! Having the mobile compatibility is huge too, and we actually received our first lead from the site with the call to action button!AMP Co-Owner
