“101 Reasons Why” – Integrated Marketing Campaign
Reading Health System
Consumers are paying a larger share of their healthcare costs. As they become more engaged in managing their care, seeking value and transparency will shape their perceptions, decision-making and the relationships they form with providers.
Trajectory’s integrated marketing campaign – Reading Health System’s most extensive marketing effort ever – dimensions what “value” means in healthcare and demonstrates how the organization delivers the value that really matters in making smart choices for one’s total health.
Campaign was attributed to generating 9% year-over-year system-wide volume gains.
- Leadership Briefings
- Overarching Creative Concept
- Marketing/Media Planning
- Internal/External Launch
- Multi-Channel Creative Execution
- Microsite Build/Design
- Social Media Plan/Implementation
Interactive experience that invites consumers to explore all of the 101 different value-driven reasons to choose Reading Health System.
TV & Video
Highlighting the various value-driven benefits of choosing Reading Health System.
Any healthcare provider can talk in general terms about value. We went deep, revealing 101 different value-driven reasons to choose Reading Health System, i.e. quality, cost, technology, customer experience, convenience, patient engagement, collaboration, innovation and wellness/support.
Reading’s Performing Arts Center is a 7,160-seat multi-purpose arena. As a key sponsor, our “101 Reasons” has a prominent place within the Center.