“101 Reasons Why” – Integrated Marketing Campaign
CLIENT
Reading Health System
BACKSTORY
Consumers are paying a larger share of their healthcare costs. As they become more engaged in managing their care, seeking value and transparency will shape their perceptions, decision-making and the relationships they form with providers.
OUR PATH
Trajectory’s integrated marketing campaign – Reading Health System’s most extensive marketing effort ever – dimensions what “value” means in healthcare and demonstrates how the organization delivers the value that really matters in making smart choices for one’s total health.
RESULTS
Campaign was attributed to generating 9% year-over-year system-wide volume gains.
SERVICES
- Leadership Briefings
- Overarching Creative Concept
- Marketing/Media Planning
- Internal/External Launch
- Multi-Channel Creative Execution
- Microsite Build/Design
- Social Media Plan/Implementation
Microsite
Interactive experience that invites consumers to explore all of the 101 different value-driven reasons to choose Reading Health System.
TV & Video
Highlighting the various value-driven benefits of choosing Reading Health System.
Dimensioning Value
Any healthcare provider can talk in general terms about value. We went deep, revealing 101 different value-driven reasons to choose Reading Health System, i.e. quality, cost, technology, customer experience, convenience, patient engagement, collaboration, innovation and wellness/support.
Santander Center
Reading’s Performing Arts Center is a 7,160-seat multi-purpose arena. As a key sponsor, our “101 Reasons” has a prominent place within the Center.
