Portfolio

Consumers are paying a larger share of their healthcare costs. As they become more engaged in managing their care, seeking value and transparency will shape their perceptions, decision-making and the relationships they form with providers.

Trajectory’s integrated marketing campaign – Reading Health System’s most extensive marketing effort ever – dimensions what “value” means in healthcare and demonstrates how the organization delivers the value that really matters in making smart choices for one’s total health.

Campaign was attributed to generating 9% year-over-year system-wide volume gains.

• Leadership Briefings
• Overarching Creative Concept
• Marketing/Media Planning
• Internal/External Launch
• Multi-Channel Creative Execution
• Microsite Build/Design
• Social Media Plan/Implementation

Interactive experience that invites consumers to explore all of the 101 different value-driven reasons to choose Reading Health System.

Highlighting the various value-driven benefits of choosing Reading Health System.

Any healthcare provider can talk in general terms about value. We went deep, revealing 101 different value-driven reasons to choose Reading Health System, i.e. quality, cost, technology, customer experience, convenience, patient engagement, collaboration, innovation and wellness/support.

Reading’s Performing Arts Center is a 7,160-seat multi-purpose arena. As a key sponsor, our “101 Reasons” has a prominent place within the Center.