Portfolio

Home  >   Work   >   Reading Health System: Growing Organization-Wide Revenues For A Health System

Reading Health System: Growing Organization-Wide Revenues For A Health System

Consumers are paying a larger share of their healthcare costs. As they become more engaged in managing their care, seeking value and transparency will shape their perceptions, decision-making and the relationships they form with providers.

Trajectory’s integrated marketing campaign – Reading Health System’s most extensive marketing effort ever – dimensions what “value” means in healthcare and demonstrates how the organization delivers the value that really matters in making smart choices for one’s total health.

Campaign was attributed to generating 9% year-over-year system-wide volume gains.

CAPABILITIES

  • Leadership Briefings
  • Overarching Creative Concept
  • Marketing/Media Planning
  • Internal/External Launch
  • Multi-Channel Creative Execution
  • Microsite Build/Design
  • Social Media Plan/Implementation

Microsite

Interactive experience that invites consumers to explore all of the 101 different value-driven reasons to choose Reading Health System.

microsite

TV & Video

Highlighting the various value-driven benefits of choosing Reading Health System.

Dimensioning Value

Any healthcare provider can talk in general terms about value. We went deep, revealing 101 different value-driven reasons to choose Reading Health System, i.e. quality, cost, technology, customer experience, convenience, patient engagement, collaboration, innovation and wellness/support.

101reasons-image1
socialmedia
billboards

Santander Center

Reading’s Performing Arts Center is a 7,160-seat multi-purpose arena. As a key sponsor, our “101 Reasons” has a prominent place within the Center.

101reasons-image10
This week is an auspicious one for Reading Health System. We launched one of the most ambitious marketing campaigns in our history, to emphasize the most important element we bring our patients – “value”.

Clint Matthews, President and CEO

101reasons-image8

Measuring Success

To quote Reading Health System’s CEO… this campaign, one of the most ambitious in our history, also proved to be very successful, as it directly contributed to growing system-wide volume.