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“101 Reasons Why” – Integrated Marketing Campaign

CLIENT

Reading Health System

BACKSTORY

Consumers are paying a larger share of their healthcare costs. As they become more engaged in managing their care, seeking value and transparency will shape their perceptions, decision-making and the relationships they form with providers.

OUR PATH

Trajectory’s integrated marketing campaign – Reading Health System’s most extensive marketing effort ever – dimensions what “value” means in healthcare and demonstrates how the organization delivers the value that really matters in making smart choices for one’s total health.

RESULTS

Campaign was attributed to generating 9% year-over-year system-wide volume gains.

SERVICES

  • Leadership Briefings
  • Overarching Creative Concept
  • Marketing/Media Planning
  • Internal/External Launch
  • Multi-Channel Creative Execution
  • Microsite Build/Design
  • Social Media Plan/Implementation

Microsite

Interactive experience that invites consumers to explore all of the 101 different value-driven reasons to choose Reading Health System.

microsite

TV & Video

Highlighting the various value-driven benefits of choosing Reading Health System.

billboards

Dimensioning Value

Any healthcare provider can talk in general terms about value. We went deep, revealing 101 different value-driven reasons to choose Reading Health System, i.e. quality, cost, technology, customer experience, convenience, patient engagement, collaboration, innovation and wellness/support.

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socialmedia

Santander Center

Reading’s Performing Arts Center is a 7,160-seat multi-purpose arena. As a key sponsor, our “101 Reasons” has a prominent place within the Center.

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This week is an auspicious one for Reading Health System. We launched one of the most ambitious marketing campaigns in our history, to emphasize the most important element we bring our patients – “value”.

Clint Matthews, President and CEO

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Measuring Success

To quote Reading Health System’s CEO… this is an auspicious time for Reading Health System. We launched one of the most ambitious marketing campaigns in our history, to emphasize the most important element we bring our patients – “value”.