Why Trajectory

The Power of a Specialist Brand-Building Agency for Your Health + Wellness Business.

Focused on Health + Wellness Brand Growth

Since 1999, we’ve used our specialist brand-building agency expertise to help guide the trajectory of brands across the health and wellness continuum – including health systems, hospitals and specialty providers, health and wellness products and services, physician and medical practices, skin care and beauty. These are the industry segments and consumer and professional audiences we know best, and where we have helped to create future brand value and growth. Through our comprehensive approach to solving branding and healthcare marketing challenges, we create award-winning strategy, design, experiences and marketing campaigns that move brands and businesses forward.

We’re Specialists

Health and wellness industry segments have their nuances, e.g. regulations, industry forces at work, business models, the different stakeholders involved in decision-making, category-specific language and KPI’s. All require specialized understanding. And if you’re a client shopping for a new branding and marketing agency partner, understanding these nuances should be important to you. There are a couple of other reasons why focus matters. First, as a specialist brand-building agency we hit the ground running and our footing is more secure. Second, we can deliver faster business impact.

We Think Outside Your Segment

While we believe in the power of in-depth industry knowledge, we think it’s most potent when combined with outside category inspiration. One without the other makes for less courageous and stand-out solutions. The key is to be able to take our knowledge, shake it up and apply it in new ways. If a health or wellness brand is faced with a branding or marketing challenge, we develop a custom-made solution that distinguishes and establishes a strong platform for creating future brand value and growth.

Let's Connect

Aligned with our perspective? Let’s talk about how our expertise can help you to  guide the trajectory of your health or wellness brand and business. Reach out through email, phone, or our contact form.