With deep experience and proven processes tailored to client challenges, we unlock the potential for health and wellness brands to move businesses and consumers forward.
Combining deep health and wellness category and audience understanding, and supported with proven tools and processes, we help our clients unlock growth by focusing on seven key business challenges:
- shaping and launching new product and service brands
- accelerating business results from marketing and communications
- repositioning and rebranding to reignite business growth
- strengthening digital experience through strategy and expression
- building stronger brands from the inside out
- refreshing brands through visual identity and messaging
- engaging patients and consumers by meeting them where they are in their daily lives
Since our founding, we’ve practiced an end-to-end approach to brand building and marketing that ties everything and everyone together to drive business and consumers forward. Our clients are organizations ranging from consumer health and wellness products and services, hospitals, health systems and specialty providers, physician and medical practices and skincare and beauty.
Services that support our solutions include:
Brand Strategy
A sound brand strategy sets up client leadership and their teams for success by baking their brand into the business itself – through its ideas, words, images and associations. By crafting brand strategy, we help health and wellness clients ensure that brand is the ongoing, guiding force that drives how their business behaves and that creates a personal connection with consumers beyond a product or service itself.
Included in Service:
- Diagnosis & Insight
- Purpose, Story & Positioning
- Brand Architecture & Naming
- Tone of Voice & Messaging
- Internal Brand Culture
- Brand Management Tools
Brand Design & Experience
By combining the skills of our award-winning designers with our strategy and account teams, we create engaging end-to-end brand experiences for our health, wellness, beauty, and skincare clients’ audiences. These expertly crafted experiences help differentiate our client's brands and deepen their relationships with their customers.
Included in Service:
- Logo & Tagline
- Design Systems
- Branded Environments
- Websites & Digital Experiences
- Package Design
Marketing
Exceptional healthcare marketing strategies engage audiences, inspire action, and support business goals. Our account, creative, and media teams collaborate to develop and execute integrated health and wellness marketing campaigns that encourage meaningful interactions across every channel.
Included in Service:
- Media Planning & Buying
- Advertising (TV, Radio, Print, Outdoor, Digital)
- Experiential
- Word-of-Mouth
- Mobile
Digital Marketing
Your online presence must clearly demonstrate the value of your services to attract and retain the right customers. We employ a team of digital strategists, designers, and developers who concept, design, and build digital properties that communicate brand value for clients’ healthcare, wellness, and beauty offerings and drive consumer action.
Included in Service:
- Digital Brand Asset Audits
- Digital Strategy
- Cross-Platform User Experience
- Responsive Websites & Microsites
- Rich Media
- Marketing Automation
- Mobile, Tablet Design & Development
Content Marketing
Effective health and wellness content fosters consumer engagement, cultivates relationships, and sparks action. To enhance consumer loyalty and drive sales, our content marketing team helps plan, deliver, and manage health and wellness marketing efforts across all channels.
Included in Service:
- Understand content marketing mission
- Identify content marketing audiences and topical content marketing competitors
- Develop content marketing plans and strategies
- Author content across digital channels
- Measure and optimize the impact of content
Social Media
The influence of social media continues to grow, especially in the fields of health and wellness. To stay ahead of these constant developments, our social media specialists work in partnership with internal teams and clients to create compelling strategies and campaigns that engage consumers, patients, and professionals.
Included in Service:
- Social Media Audits
- Social Media Marketing Plans
- Social Media Calendaring & Posting
- Monitoring & Optimizations
Patient And Consumer Engagement
Effective patient and consumer engagement impacts behaviors and produces tangible outcomes, by meeting people where they are in their daily lives. Our parent company GoMo Health specializes in building engagement and activation through their proprietary and evidence-based Behavioral Rx behavioral science and cloud-based population health management solution Personal Concierge.
Included in Service:
- Understand individual challenges, needs, and stressors and identify specific areas where nurturing is needed
- Customize and actualize interactions through Concierge Care®, a cloud-based engagement system
- With addition of new "members", increase learnings, best practices, value to each person
- Ongoing optimization and reporting of evidence-based outcomes
Let's Connect
As an award-winning and integrated brand consultancy / marketing agency in New Jersey that specializes in health and wellness brands, we can provide the solutions to help you to meet your business goals. To get started, call us at 973-292-1400 or fill out our contact form below.
