Solutions

Our health and wellness clients benefit from our holistic approach to solving their marketplace challenges. We combine strategic rigor and creative thinking to help them find their uniqueness, grow their relevance and thrive into the future.

At Trajectory, we provide brand-building and marketing solutions for B2C and B2B clients across the health and wellness industries. In response to our clients’ ever-evolving needs, our solutions support brand launches, rebranding initiatives, and overall brand growth. Our unique approach delivers long-term solutions for businesses that fuel success for years to come.

Since our brand’s inception, we’ve practiced an end-to-end approach to brand-building and marketing that brings everything together to advance a brand, its audience and the business. Our clients are entities ranging from hospitals, health systems and specialty providers to physician and medical practices, health and wellness products and services, and skincare and beauty. Our health and wellness brand-building and marketing solutions include:

Brand Strategy

A sound brand strategy enables clients to maximize the potential of their business, whether organizations, products or services. To this end, we work closely with health and wellness companies to develop their defining ideas, words, images, and associations. Doing so empowers clients’ leadership and stakeholders to together grow the value of their brands and grow a more prosperous and sustainable business.

Included in Service:

Diagnosis & Insight
Purpose, Story & Positioning
Brand Architecture & Naming
Tone of Voice & Messaging
Internal Brand Culture
Brand Management Tools

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Design & Experience

By combining the skills of our award-winning designers with our strategy and account teams, we create engaging experiences for our healthcare, wellness, beauty, and skincare clients’ audiences. These expertly crafted experiences help differentiate our client's brands and deepen their relationships with their most valuable audiences.

Included in Service:

Logo & Tagline
Design Systems
Branded Environments
Websites & Digital Experiences
Package Design

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Marketing

Exceptional healthcare marketing strategies engage audiences, inspire action, and support business goals. Our account, creative, and media teams collaborate to develop and execute integrated health and wellness marketing campaigns that encourage meaningful interactions across every channel.

Included in Service:

Media Planning & Buying
Advertising (TV, Radio, Print, Outdoor, Digital)
Experiential
Word-of-Mouth
E-Mail
Mobile

Digital Marketing

Your online presence must clearly demonstrate the value of your services to attract and retain the right customers. We employ a team of digital strategists, designers, and developers who concept, design, and build digital properties that communicate brand value for clients’ healthcare, wellness, and beauty offerings and drive consumer action.

Included in Service:

Digital Brand Asset Audits
Digital Strategy
Cross-Platform User Experience
Responsive Websites & Microsites
Rich Media
Marketing Automation
Mobile, Tablet Design & Development

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Content Marketing

Effective health and wellness content fosters consumer engagement, cultivates relationships, and sparks action. To enhance consumer loyalty and drive sales, our content marketing team helps plan, deliver, and manage health and wellness marketing efforts across all channels.

Included in Service:

Understand content marketing mission
Identify content marketing audiences and topical content marketing competitors
Develop content marketing plans and strategies
Author content across digital channels
Measure and optimize the impact of content

Social Media

The influence of social media continues to grow, especially in the fields of health and wellness. To stay ahead of these constant developments, our social media specialists work in partnership with internal teams and clients to create compelling strategies and campaigns that engage consumers, patients, and professionals.

Included in Service:

Social Media Audits
Social Media Marketing Plans
Social Media Calendaring & Posting
Monitoring & Optimizations

Let's Connect

If you’re eager to take your brand-building and marketing strategies to the next level across every channel, Trajectory can help. As an award-winning agency that specializes in health and wellness brands, we provide the trajectory your brand needs to meet and exceed long-term business goals. To get started, call us at 973-292-1400, visit us in Morristown, NJ, or fill out our contact form below.