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Solutions

With deep experience and processes tailored to client challenges, we unlock the potential for brands to leave their mark on the world.

At Trajectory, we provide strategic branding, brand marketing and digital marketing solutions for B2C and B2B clients across health and wellness. Combining deep category and audience understanding, and supported with proven tools and processes, our solutions gravitate around six key challenges:

  • shaping and launching new product and service brands
  • accelerating results from marketing and communications
  • repositioning and rebranding for new growth
  • strengthening digital strategy and expression
  • building stronger brands from the inside out
  • developing and freshening visual identity

Since our founding, we’ve practiced an end-to-end approach to brand-building and marketing that unlocks the potential for a brand to leave its mark on audiences and business. Our clients are entities ranging from hospitals, health systems and specialty providers to physician and medical practices, health and wellness products and services, and skincare and beauty.

Services that support our solutions include:

branding

Brand Strategy

A sound brand strategy enables clients to maximize the potential of their business, whether organizations, products or services. To this end, we work closely with health and wellness companies to develop their defining ideas, words, images, and associations. Doing so empowers clients’ leadership and stakeholders to together grow the value of their brands and grow a more prosperous and sustainable business.

Included in Service:
  • Diagnosis & Insight
  • Purpose, Story & Positioning
  • Brand Architecture & Naming
  • Tone of Voice & Messaging
  • Internal Brand Culture
  • Brand Management Tools

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Design & Experience

By combining the skills of our award-winning designers with our strategy and account teams, we create engaging experiences for our healthcare, wellness, beauty, and skincare clients’ audiences. These expertly crafted experiences help differentiate our client's brands and deepen their relationships with their most valuable audiences.

Included in Service:
  • Logo & Tagline
  • Design Systems
  • Branded Environments
  • Websites & Digital Experiences
  • Package Design

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Marketing

Exceptional healthcare marketing strategies engage audiences, inspire action, and support business goals. Our account, creative, and media teams collaborate to develop and execute integrated health and wellness marketing campaigns that encourage meaningful interactions across every channel.

Included in Service:
  • Media Planning & Buying
  • Advertising (TV, Radio, Print, Outdoor, Digital)
  • Experiential
  • Word-of-Mouth
  • E-Mail
  • Mobile

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digital

Digital Marketing

Your online presence must clearly demonstrate the value of your services to attract and retain the right customers. We employ a team of digital strategists, designers, and developers who concept, design, and build digital properties that communicate brand value for clients’ healthcare, wellness, and beauty offerings and drive consumer action.

Included in Service:
  • Digital Brand Asset Audits
  • Digital Strategy
  • Cross-Platform User Experience
  • Responsive Websites & Microsites
  • Rich Media
  • Marketing Automation
  • Mobile, Tablet Design & Development

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content-marketing

Content Marketing

Effective health and wellness content fosters consumer engagement, cultivates relationships, and sparks action. To enhance consumer loyalty and drive sales, our content marketing team helps plan, deliver, and manage health and wellness marketing efforts across all channels.

Included in Service:
  • Understand content marketing mission
  • Identify content marketing audiences and topical content marketing competitors
  • Develop content marketing plans and strategies
  • Author content across digital channels
  • Measure and optimize the impact of content

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Social Media

The influence of social media continues to grow, especially in the fields of health and wellness. To stay ahead of these constant developments, our social media specialists work in partnership with internal teams and clients to create compelling strategies and campaigns that engage consumers, patients, and professionals.

Included in Service:
  • Social Media Audits
  • Social Media Marketing Plans
  • Social Media Calendaring & Posting
  • Monitoring & Optimizations

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Let's Connect

As an award-winning and integrated brand consultancy / marketing agency in New Jersey that specializes in health and wellness brands, we can provide the solutions to help you to meet and exceed long-term business goals. To get started, call us at 973-292-1400 or fill out our contact form below.