Healthcare Market Research and Insights
Our market research services provide the foundation for our clients’ healthcare and wellness branding strategies and marketing efforts. Our research programs and insights help clients understand and improve the perception of their brands so that their consumer and professional audiences are more predisposed to choosing their products and services, to build competitive advantage.
Helping To Determine Direction
Effective brand management and marketing begins with research and insight – understanding how your healthcare or wellness brand is perceived and how it performs. Knowing how perceptions align with your organization’s goals, culture, and communications, along with drivers of customer choice, is critical to building a smart brand strategy and marketing program that can outperform your competitors. Our approach to brand management springs from a belief that a brand is more than a name or a design, but rather a valuable organizational asset that should be measured and managed.
While consumer research might be warranted, there are some important questions that you need to answer before rushing into a market research study:
- What are you trying to accomplish with the research?
- What business impact do you ultimately want to achieve?
- What gaps are there in your understanding of the beliefs and behaviors of your audiences?
- Are you objective enough to conduct the research on your own?
- Is the opportunity worth the investment?
- What is the most productive form of research to unearth the answers you need; the answers management needs?
- What long-term impact will (or can) the research have on your organization?
- What will you do with the results of your research?
Where And How Trajectory Can Help
We can help you to field the right market research program to strengthen your brand strategy and set the stage for your wellness marketing or healthcare marketing. Research solutions we provide include:
- Honing direction through qualitative research
- Fact-based decision making through quantitative research
- Generating insights for wellness marketing and healthcare marketing innovation through customer ethnographies and surveys
- Improving patient experience and satisfaction through customer and patient journey mapping
- Business reviews, brand audits, competitor and role model reviews
- Identifying positioning opportunities to build competitive advantage
For more information, contact Dan Jovanovic.