Healthcare Digital Marketing
Trajectory’s digital marketing services provide healthcare and wellness brands with digital marketing strategies and UX designs that engage audiences and contribute to corporate growth. Rising to the challenges that digital represents for your organization means remaining current on technology, understanding your business and your customer’s journey and being able to blend the opportunities technology affords with beautiful design. Trajectory combines these skills to help clients to better compete and win.
Developing A Holistic Digital Strategy
Mobile, social, web—the key is developing a holistic value-building digital strategy that encompasses the countless ways consumers, patients and physicians now experience your brand. It requires taking an organization-wide approach to build a successful digital ecosystem – to create tangible value for your business and your audiences.
Web Experience And Customer Engagement
Leading with your customer is job one. And your brand website arguably still has the biggest impact on their overall experience, although customers now interact with brands across many channels and devices.
Your website is also the first place a customer might encounter your brand, either through a Google search or a targeted digital ad campaign. As a result, any brand that is hoping to compete on the basis of customer experience can’t afford to have a sub-standard website experience.
The Importance of Mobile-First Moments
A growing behavior that needs to be on every marketer’s radar screen is mobile-first moments. As consumers increasingly reach for their phones to complete everyday tasks, they’re turning the consumer and patient journey into hundreds of new “micro” touchpoints where they seek real-time, mobile-optimized content, reviews, shared experiences, and direction online. Traditional touchpoints such as websites, contact centers, etc., don’t meet these heightened expectations. As such, micro-moments represent new, critical opportunities for brands to improve their digital marketing and shape customer decisions and preferences.
Where And How We Can Help
At Trajectory, we help clients across the healthcare and wellness landscape to strategize, design and build their digital presence and improve their digital marketing to drive their businesses forward. Every digital project we do is focused on creating a customer experience that maps to business strategy, aligns with your brand strategy and fulfills your brand promise.
We can help you:
- form an enterprise level digital strategy, including digital marketing
- map the digital customer and patient journey
- analyze, recommend and implement new SEO strategies
- deliver a rewarding customer experience and patient experience across platforms
- organize information architectures
- develop responsive websites and microsites
- design and develop mobile and tablet interfaces
- execute rich media marketing programs
- deploy marketing automation and consult on CRM tools
Trajectory’s Digital Assets Deep Dive Audit
Do you need to get a complete picture of your digital performance? A smart and objective starting point for many digital-focused engagements is our comprehensive digital deep dive audit. It lays the foundation for digital success by answering the question of whether all of your digital assets, e.g. website, mobile, social, content, are working together to maximize customer experience, engagement and revenue potential.
Our detailed and customized analysis of your digital assets — mapped against your business objectives — provides insight into your current performance and actionable immediate steps to enhance your future potential. And the fact that we’re specialists focused exclusively across the healthcare and wellness continuum means that we understand your industry, challenges and audiences.
If our audit sounds like it could be of value to your organization, reach out to Art Stiefel, Vice President Digital Strategy at Trajectory.
For more general information, contact Dan Jovanovic.