Navigating The Road To A Hospital Rebrand

navigating the road

A hospital rebranding is a complex task for marketing teams. Regardless of the specific reason, brand change is necessary. A successful healthcare rebranding effort can help you reconnect with your communities and patients in more meaningful and lasting ways.

If you’re a healthcare marketing executive leading or participating in a hospital rebranding program, this e-book will help you navigate all of its complexity and components. And there are a lot of them. Big and small, across your entire organization.

Download our e-book to learn about:

  • The four “R”’s that roll up into hospital rebranding
  • Building internal alignment around rebranding strategy
  • Twelve vital requirements for hospital rebranding success
  • Bonus “bottlenecks checklist” for marketing teams to safeguard against

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Navigating The Road To Rebrand…

 

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