A hospital rebranding is a complex task for marketing teams. Regardless of the specific reason, brand change is necessary. A successful healthcare rebranding effort can help you reconnect with your communities and patients in more meaningful and lasting ways.
If you’re a healthcare marketing executive leading or participating in a hospital rebranding program, this e-book will help you navigate all of its complexity and components. And there are a lot of them. Big and small, across your entire organization.