Hospital Rebranding: A Healthcare Marketer’s Guide
A hospital rebranding is a complex, organization-wide journey to reignite brand relevance. It can help a hospital (or a health system) reconnect with its communities, patients and internal team members in more meaningful and lasting ways. Marketing teams are typically at the center of these efforts, orchestrating and navigating all of the moving parts.
If you’re a healthcare marketing executive leading or participating in a hospital rebranding program, this e-book will help you navigate all of its complexity and components. And there are a lot of them. Big and small, across your entire organization.