OUTCOME

Multi-channel marketing program leading to:

• the organization’s first-ever Virtual Reality experience
• microsite sessions and page views exceeding 23k over initial five-month launch period
• above-forecasted (at capacity) patient bookings and admissions

CHALLENGE

The new Reading HealthPlex for Advanced Surgical & Patient Care is one of the most technologically advanced surgical and outpatient facilities in the Northeast. We named the facility and created a three-phased launch marketing plan and program to capture the excitement of HealthPlex and transform perceptions about the organization’s delivery of care.

SERVICES:

  1. Marketing/Media Planning
  2. Web Design/Build
  3. Naming
  4. Grand Opening Events
  5. Campaign Concept
  6. Virtual Reality
  7. Multi-Channel Creative Execution
  8. Social Media Plan/Execution

MICROSITE

Interactive and responsive, lets audiences view construction progress, take a virtual tour, explore all of their healthcare benefits from A to Z.

REASONS A TO Z

Extensive print campaign, along with four TV commercials, reinforcing all of the benefits from A to Z. Click on gallery to view each of the print ads.





CLICK & PLAY
VIRTUAL REALITY TOUR

We created a fully immersive Virtual Reality experience unveiled at a series of Grand Opening Events.

If you have a set of google cardboard glasses click here to enjoy the 360 Degree Virtual Experience. Must launch on youtube app.

SOCIAL MEDIA

An integrated program across Facebook, Twitter, Instagram and YouTube.

MEASURING SUCCESS

Campaign contributed to a 9% system-wide volume gain and an uptick in awareness. Other measures included patient tracking, physician and medical practitioner utilization, key stakeholder and influencers support (e.g. donations, promotion, participation) and microsite performance (users, sessions, page views, CTA testing, etc.).

Note: Our Virtual Reality Program for this initiative received a GOLD award from national industry-leading healthcare marketing awards competition Aster Awards.

More Work