Reading Medical Center was a 140 year-old organization. A bedbrock of its community. But its full meaning was lost among its external and internal audiences.
Align the organization brand with strategic plan and industry direction. Critical to success, consider the strong emotional attachment to the Reading name and its symbols, revealed in both internal and external research..
- Brand Video & Tools
- Brand Strategy
- Brand Training
- Leadership Buy-In
- Website Design
- Naming, Logo & Tagline
- Social Plan
- Brand Design
- External Launch Campaign
“From Board to Medical Staff, Administration and all of our highly skilled and compassionate caregivers, there is a renewed spirit and dedication at Reading Health System.” – Board Chairman
MULTI-CHANNEL LAUNCH CAMPAIGN
Extensive print effort highlighting multiple Reading Health System “brand champion” caregivers, surrounded by TV, radio, outdoor, digital and social media.
Reinforcement of brand campaign across all internal vehicles including elevator wraps and posters, window clings, digital monitors, cafeteria tent cards and tray liners, etc.
Internally, more unified leadership and staff. Externally, stronger awareness in secondary service areas, better understanding of organization vs. facility brands, and increases in inbound key service line inquiries (through website and call center)..