OUTCOME

•  New responsive website reflecting updated brand visual identity and messaging (winner of Gold Healthcare Industry ASTER AWARD).

•  Proven effectiveness of new sales collateral design and messaging, with steady and larger increases in self-insured employer customers in 2017 and 2018.

•  Continued upward trajectory of new client acquisition during open enrollment period in 2019.

CHALLENGE

Progyny – #13 on CNBC’s 2017 Disruptor List – brings together cutting-edge science and the largest network of quality fertility specialists in the nation, to deliver superior clinical outcomes and shorten the path to pregnancy. Our charge was to develop a stronger Progyny brand presence and tell a more compelling story to engage the organization’s three key audiences – employers, employees and providers.

SERVICES:

  • Discovery
  • Tradeshow
  • Brand Identity Concepts
  • Member Journey
  • Website Architecture & Design
  • Brand Guidelines
  • Sales Presentations & Aids

CREATING PROGYNY’S BRAND EXPRESSION

Based on chosen concept direction and visual toolkit, integrate visual, design and voice to tell Progyny’s story across all B2B and B2C touchpoints. Starting with architecture and design of new Progyny responsive website.

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