OUTCOME

•  Design and development of new responsive website (winner of Gold Healthcare Industry ASTER AWARD).

•  Proven effective sales collateral design and messaging, with steady  increases in self-insured employer customers in 2017 and 2018.

•  Continued upward trajectory of new self-insured employer clients to over 100 in 2019.

• Company went public on 10/25/19 (the first fertility benefits company to ever do so).

CHALLENGE

Progyny – #3 on Crain’s Fast 50 2018 list and #30 on CNBC’s 2019 Disruptor 50 List, brings together cutting-edge science and the largest network of quality fertility specialists in the nation, to deliver superior clinical outcomes and shorten the path to pregnancy. Our charge was to develop sharpened brand strategy, communication strategy, audience-specific messaging and design across all touchpoints to engage the organization’s three key audiences – employers, employees and providers.

SERVICES:

  • Discovery
  • Tradeshow
  • Brand Identity Concepts
  • Member Journey
  • Website Architecture & Design
  • Brand Guidelines
  • Sales Presentations & Aids

CREATING PROGYNY’S BRAND EXPRESSION

Based on chosen concept direction and visual toolkit, integrate visual, design and voice to tell Progyny’s story across all B2B and B2C touchpoints. Starting with architecture and design of new Progyny responsive website (winner of Gold Healthcare Industry ASTER AWARD).

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