Introduce a line of exotic teas from around the world as an extension to their current Classic Teas. Do it in a way that stands apart from the many other teas on the grocery store shelf.
Dating back more than 30 years, family-owned Eastern Tea company, now Bromley Tea Company, was the first tea company in America to produce a decaffeinated tea.
- Competitive Whitespace Analysis
- Product Naming & Messaging
- Brand Story & Positioning
- Package Design
- Brand Name, Logo & Tagline
+28% vs. sell-in forecast across specialty retail and food service.