Formed in 1996, ID Care is the largest independent infectious disease practice on the East Coast and the second largest in the U.S. Trajectory engaged with ID Care to grow physician referrals and patient volume by bolstering its online presence. This began with design and build of a new responsive website, as a prelude to other digital-focused initiatives.


•  New responsive website that significantly lifts ID Care

•  Significant boost in users, sessions, pages/session, session

•  Uptick in lead generation, appointment requests and conversion.


  • Research: Business, Brand, Competitors, Digital Assets
  • Website Design
  • Leadership/Board Session
  • WordPress Development
  • Content Strategy, SEO, Writing
  • Comprehensive QA & Testing
  • Site-Map & Wireframes
  • SEO checks, Social Media Alignment


  • A website that serves as a stronger marketing tool for professionals and prospective patients
  • Improved overall aesthetic and user experience to boost engagement, lead generation and conversion
  • A fully responsive solution backed by WordPress CMS
  • Reorganized and expanded must-know information to ensure maximum value to user
  • Dramatically improved SEO performance
  • Growth in social engagement and referral traffic
More Work