Formed in 1996, ID Care is the largest independent infectious disease practice on the East Coast and the second largest in the U.S. Trajectory engaged with ID Care to grow physician referrals and patient volume by strengthening its digital presence. This began with design and build of a new responsive website, followed by ongoing website optimization and other digital-focused marketing initiatives.


Since launch of new website, significant uptick in two key measures important to success:

• monthly organic searches showing +25% increases

• conversion goal completion showing +20% increases


  • Research: Business, Brand, Competitors, Digital Assets, SEO
  • Website Design & Development
  • Content Strategy & Writing
  • Social Media Alignment
  • Site-Map & Wireframes
  • Ongoing Analytics & Reporting


  • New ID Care website that serves as a stronger marketing tool for generating physician referrals and attracting prospective patients
  • Improved overall aesthetic and user experience to boost engagement, lead generation and conversion
  • A fully responsive solution backed by WordPress CMS
  • Reorganized and expanded must-know information to ensure maximum value to user
  • Dramatically improved SEO performance
  • Growth in social engagement and referral traffic
More Work