Aquation is being brought to market by Dallas-based AB Brands (formerly Advanced Beauty Inc.), whose founder built and sold leading personal care brands Dr. Teal’s, Cantu and Bodycology.


Leverage our strong skincare experience to shape the brand concept, develop consumer and professional go-to-market plans, and launch and support new mass-market clinically proven skincare brand Aquation.


  1. Customer Personas
  2. Photography
  3. Market Assessment
  4. Creative Execution
  5. Positioning, Naming, Messaging
  6. Website Build/Design
  7. B2C/B2B Marketing Plans
  8. Video
  9. Concept
  10. Content & Social Media (AOR)


To establish an overarching creative look and feel across the entire brand journey.


Our Simple Aquation campaign spoke to consumers and dermatologists across design (website, video, collateral), advertising and social media.


We architected, designed and built Aquation’s new responsive website and mobile experience.


  • • AOR for Aquation social media
  • • Activity including content, community management, paid social
  • • Content across Facebook, Twitter, Instagram
  • • Significant month to month growth across platforms

“Trajectory has been an invaluable partner in getting Aquation to market. In fact, they’re really an extension of our team. Beyond their branding, marketing and creative chops, this launch required tight collaboration, strong management, keen problem-solving skills and a positive get-it-done attitude. In sum, we love their energy, focus and passion for our business.”
– Director of Marketing


Supporting doctors with in-office brochures and videos, as well as AAD tradeshow.


Six months from our start date, Aquation was introduced to press, bloggers and vloggers at a launch event in NYC. At the same time, all Aquation sku’s hit the shelves in Walmart stores and are listed on

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