A Challenging & Changing Landscape
As healthcare specialists, Trajectory is committed to keeping up with the pace of change in the industry and to helping healthcare system and hospital clients succeed through healthcare branding, healthcare marketing and healthcare digital solutions. We partner with healthcare system and hospital clients to set brand vision, set and prioritize strategies, create high-level roadmaps with major steps and milestones, and execute plans.
Our work helps clients adapt to structural changes like consolidation, the shift to care outside the acute setting, payor/provider partnerships and the rise of retail and digital health competitors. And changing forces including the shift from volume to value based healthcare, consumers becoming active participants in their healthcare decisions and the rise of web and mobile applications that help people control their own health needs.
With Change Comes Opportunities
With all of the industry changes come opportunities to align healthcare system and hospital branding strategies to the markets where your organization possesses competitive advantage. To reignite brand relevance through healthcare marketing strategies that rise above the noise, engage consumers in more meaningful ways and create powerful advocates (including engagement strategies to attract and retain millennials). Designing a more empowering patient experience, both on the ground and through digital transformation. Shaping future advantage through integrating health related services across the full continuum of consumer’s health and wellness needs.
Our firm’s healthcare branding, healthcare marketing and healthcare digital solutions span the national healthcare system and hospital landscape. Since 1999, we’ve worked with senior leadership and healthcare marketing teams across the country to help them crystallize and successfully execute their visions. Our work spans health systems, academic medical centers, general acute, specialty and teaching hospitals, ambulatory surgical centers and specialty physician groups, at both the enterprise level and across clinical service lines.
While our healthcare system and hospital clients benefit from our deep industry experience, they also benefit from our cross-sector expertise and insights. We understand the rules of the road, but help you to see new possibilities to set yourself apart, create new value and tip the scales in your favor.
Interested in an exploratory discussion about your healthcare system or hospital branding, marketing and digital presence? Reach out.
How We Create Value For Healthcare Systems and Hospitals:
- Help strengthen competitive position by diagnosing organization, facility and service line brand strength (qualitative and quantitative, among consumers, staffs and physicians)
- Develop and sharpen healthcare system branding strategy to encompass ever-expanding facilities, partners and geography (purpose, promises, positioning, personality, brand architecture, naming and nomenclature, messaging)
- Refresh or create your brand design elements, beginning with logo and tagline, to maintain a powerful and consistent message and image that provides the greatest return for the organization
- Design, redesign and build websites to create the best reflection possible of your organization and to provide all the information prospective patients and HCP’s need to choose and refer
- Author organization-wide, facility and service line marketing plans (targeting consumers and physicians)
- Launch, rebrand and reenergize organization, facility and individual clinical service lines through end-to-end programs aligning strategy, design, communications and digital
- Bolster customer experience, engagement and volume-building opportunities through digital channels
- Mobilize internal teams around brand purpose and promises