Health Systems, Hospitals, Specialty Providers

Trajectory is a healthcare and hospital marketing agency that combines strategy with traditional and digital marketing solutions to drive brand growth.

Since 1999, we’ve worked with healthcare leadership and healthcare marketing teams across the country to help them crystallize and successfully execute their brand visions.

A Challenging & Changing Landscape

As healthcare specialists, Trajectory is committed to keeping up with the pace of change in the industry and to helping health system, hospital and specialty provider clients succeed through healthcare branding, healthcare marketing and healthcare digital solutions. We partner with our healthcare provider clients to set brand vision, shape and strengthen their brand strategies and presence, set and prioritize marketing and media strategies, create high-level roadmaps with major steps and milestones, and execute traditional and digital marketing campaigns to drive brand and volume growth.

Our work helps clients adapt to structural industry changes like the shift to care outside the acute setting and the rise of retail and digital health competitors. And changing forces including the shift from volume to value based healthcare, consumers becoming active participants in their healthcare decisions and the rise of web and mobile applications that help people control their own health needs.

With Change Comes Opportunities

With all of the industry changes come opportunities to grow differentiation and relevance. For health system, hospital and specialty providers to align their branding strategies to the markets where their healthcare organization possesses competitive advantage. To grow brand relevance through healthcare marketing strategies that rise above the noise, engage healthcare consumers in more meaningful ways and create powerful brand advocates (including engagement strategies to attract and retain millennial health consumers). Designing a more empowering and frictionless (consistent and seamless) patient experience, from first impression to last. Shaping future advantage through integrating health related services across the full continuum of consumer’s health and wellness needs.

Trajectory’s Experience

Our firm’s healthcare branding, healthcare marketing and healthcare digital solutions span the national health system, hospital and specialty provider landscape. Our work spans health systems, academic medical centers, general acute, specialty and teaching hospitals, assisted care and senior living, ambulatory surgical centers and specialty physician groups, at both the enterprise level and across clinical service lines.

While our health system, hospital and specialty provider clients benefit from our deep healthcare industry experience, they also benefit from our cross-sector expertise and insights. We understand the rules of the road, but help you to see new possibilities to set your organization apart, create new value and tip the scales in your favor.

Our Health System and Hospital Marketing and Branding Services:

  • Help strengthen competitive position by diagnosing organization, facility and service line brand strength (qualitative and quantitative, among consumers, staffs and physicians)
  • Develop and sharpen health system branding strategy to encompass ever-expanding facilities, partners and geography
  • Refresh or create your brand design elements, beginning with logo and tagline, to maintain a powerful and consistent message and image that provides the greatest return for the organization
  • Design, redesign and build websites to create the best reflection possible of your organization and to provide all the information prospective patients and HCP’s need to choose and refer
  • Author organization-wide, facility and service line marketing plans (targeting consumers and physicians)
  • Launch, rebrand and reenergize organization, facility and individual clinical service lines through end-to-end programs aligning strategy, design, communications and digital
  • Bolster customer experience, engagement and volume-building opportunities through digital channels
  • Mobilize internal teams around brand purpose and promises

Let's Connect

Let’s talk about how we can help you to guide the trajectory of your health system, hospital or specialty provider brand and business. Reach out through email, phone, or our contact form.

Our Services



Brand Discovery, Strategy, Culture, Design, Communications, Experience, Management
Learn More


Media Planning & Buying, Advertising (TV, Radio, Print, Outdoor, Digital), Experiential, Word-of-Mouth, E-Mail, Mobile
Learn More

Marketing Research

Qualitative & Quantitative, Business Reviews, Competitor/White Space Reviews, Customer Journey Maps, Brand Audits, Digital Audits
Learn More


Digital Brand Asset Audits, Digital Strategy, Cross-Platform User Experience, Responsive Websites & Microsites, Rich Media, Marketing Automation, Mobile & Tablet Design &
Learn More

Content Marketing

Content Marketing Mission & Strategy, Audiences & Personas, Topical Competitor Analysis, Content Design & Distribution, Measuring Content Marketing Impact
Learn More

Social Media

Social Media Strategy & Plans, Content Calendars & Topic Outlines, Social Media Implementation, Video/Motion Graphics/Infographic Storytelling
Learn More

Health Systems, Hospitals, Specialty Providers

Tower Health

“Connected” Brand Campaign

Read More >

Tower Health Transplant Institute

Marketing A Nationally-Recognized Transplant Team

Read More >

The Center for
Innovative GYN Care

Building Distinctiveness, Digital Presence & Business for an Advanced GYN Surgical Practice

Read More >

Reach Out

Let’s talk about how we can help you to
shape and guide the trajectory of your
health and wellness customers, brand
and business.
Let’s connect through email, phone or
form. One of our business development
team will get in touch with you.