I launched Trajectory in 1999, leveraging my consulting, client and ad agency background. It took me three seconds to decide on the name of the company (so much for the disciplined process that we practice for our clients), as it’s an idea that I feel deep in my bones. It’s also a name that embodies the kind of experience we wanted to deliver to our clients.
Prior to Trajectory, I served as EVP and Management Board member at Interbrand (the world’s most influential brand consultancy). It was wonderful traveling the globe partnering with Fortune 100 clients to help them solve their thorniest brand challenges. Before Interbrand, I held senior marketing positions at Beiersdorf Inc. and L’Oreal and advertising account management positions at Marschalk and Benton & Bowles.
Outside the office, I’ve taught as an adjunct professor at Seton Hall’s Graduate School of Communications and have lectured at Wharton Business School and Emory Goizueta School of Business. I also sit on the Board of Directors of The First Tee, an organization committed to youth development through golf. In my spare time, I pour my energy into tennis, golf and biking. I’m also a proud Tar Heel (UNC-Chapel Hill undergrad) where I played college soccer, and have an MBA from Pace University’s Lubin School of Business.