As the Director of Digital Strategy, I help our clients balance the opportunities afforded by technology with the real value it creates for customers, brands and businesses. My specific responsibilities are twofold. First, I work closely with our creative and account teams to delve into the ever expanding digital domain to champion fresh, engaging and measurable digital experiences. Second, our team helps clients to stay current and rise to meet the challenge of tomorrow’s digital opportunities.
Over the course of my 20+ years in branding, communications, advertising, film production and interactive/multimedia platforms – I’ve worked with teams to turn blue-sky brand ideas into real-world business successes for clients such as Comcast, IKEA, and Harley Davidson through to a range of healthcare organizations including Robert Wood Johnson University Hospital, Novartis, Bayer, and Blue Cross/Blue Shield of New Jersey. When not practicing my career, I bring my career and daily experiences to students as an adjunct professor teaching Interactive Media and Advertising at the Temple University, Lew Klein College of Media and Communication.