Creating New Brand Energy: 38 Spark Starters

The common denominator among the most successful brands is the bigger idea they have about the role they can play in people’s lives. They’re fortunate in that their brand marketing teams see in ways that others don’t – beyond the boundaries of their categories and businesses to seek inspiration in new places.

Here are twelve industry-neutral themes for brand marketing teams to create new brand energy – relationships, knowledge, transformation, experience, culture, design, utility, passion, interactive, authenticity, vision, innovation. Within each theme, are 3-4 brand examples and their particular take on delivering on this theme. In total, 38 spark starters for you to ignite new brand energy. Here’s to seeing in new ways!