Sectors Overview

We believe that by putting a stake in the ground around the segments of the healthcare and wellness industry we know best, we can hit the ground running with branding and marketing strategies that deliver faster business impact. These sectors are Healthcare Systems and Hospitals, Physician and Medical Practices, Healthcare Services and Technology, Skin Care/Beauty and Personal Care.

  • HEALTHCARE SYSTEMS & HOSPITALS

    Since 1999, we’ve worked with senior leadership and healthcare marketing teams across the country to help them crystallize and successfully execute their visions and improve their performance, e.g. differentiation and preference, patient volumes, HCP referrals, responding to the implications of healthcare reforms, consumerism and the shifting competitive landscape.

    Our work spans health systems, academic medical centers, general acute, specialty and teaching hospitals, ambulatory surgical centers and specialty physician groups, at both the enterprise level and across clinical service lines.

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  • PHYSICIAN & MEDICAL PRACTICES

    Many independent healthcare providers struggle to effectively brand and market their medical practice as they work to balance competing priorities and internal agendas. As an agency with significant physician and medical practice experience, we can hit the ground running and more quickly impact patient volume and HCP referrals.

    We do this by analyzing your marketplace, strengthening brand strategy, positioning and messaging, developing customized marketing plans and executing programs across every customer touch point (including designing your increasingly important website and digital presence and helping implement new digital tools to drive connected care solutions).

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  • SKIN CARE, BEAUTY, PERSONAL CARE

    Trajectory’s experience launching, repositioning and growing consumer and professional skin care, beauty and personal care products and devices dates back to 1999. Over the years, our clients have included AB Brands, Beiersdorf Inc., NeoStrata, Palomar (where we launched PaloVia, the first ever FDA-approved home laser for removal of fine lines and wrinkles around the eyes) and Sensationail, among others.

    As specialists, we understand the landscape, the channels, and the trends that will pave the way for wellness marketing success and the growth opportunities for brands.

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  • HEALTHCARE SERVICES & TECHNOLOGY

    Our branding and marketing work in the rapidly growing health care services and technology market includes launching, rebranding and energizing medical device businesses, clinical trials technology companies, disease management companies and population-based benefits companies. Advantageous for our clients, our knowledge of the market landscape helps us to hit the ground running and deliver faster business impact.

    While clients benefit from our deep category experience, they also benefit from our cross-sector expertise and insights. We understand the rules of the road, but help them to see new possibilities to set themselves apart, create new value and tip the scales in their favor.

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