Health & Wellness Products and Services

Your brand needs to be relevant amidst a broader picture of what makes a healthy life. Trajectory's branding and marketing solutions help health and wellness brands to rise above the noise and drive growth.

Across health and wellness, Trajectory clients have included alternative medicine providers (both integrative medicine and functional medicine), medical spas, hearing health, beauty and medical devices, vitamins and supplements. While these clients benefit from our deep health and wellness category experience, they also benefit from our perspective and creative approach to solving their challenges. We understand the rules of the road, but help clients to see new possibilities to set their brands apart, grow their relevance and create and capture new value.

The Growing Demand For Health and Wellness

As both the US healthcare system and its consumers grapple with sky-high healthcare costs, the importance of alternative, preventative and proactive health measures will continue to grow. The market is forecasted to show strong and steady growth, with several forces propelling it forward:

  1. The aging population and the desire to stay healthy and participate fully in life
  2. The number of patients with chronic disease and how they wish to manage their healthcare
  3. Coping with demands and stressors of modern lifestyles
  4. Rising health care costs demanding more proactive measures
  5. Technology as an enabler of our health and wellness
  6. Mindfully managing health to proactively prevent problems by looking to natural means, e.g. food, exercise, sleep, stress management

Companies in the health and wellness sector should be in a position to capitalize on this growth opportunity, and Trajectory, a branding and marketing agency with expertise in this sector, can provide the guidance and strategies that will help you make the most of it.

Our Health and Wellness Marketing & Branding Services

  • Diagnose brand strength to build competitive position
  • Strengthen relevancy among B2C and B2B customers by developing and sharpening brand strategy and brand design
  • Develop organization-wide and product/service marketing plans, content strategy marketing plans and social media plans
  • Accelerate growth by launching, rebranding and re-energizing brands
  • Create end-to-end brand and marketing programs by aligning strategy, design, communications and experience
  • Strengthen customer experience and revenue opportunity by optimizing digital capability
  • Build internal brand culture and marketing champions by mobilizing internal teams around purpose and promises

Let's Connect

Let’s talk about how we can help you to grow your health and wellness brand and business. Reach out through email, phone, or our contact form.

Our Services



Brand Discovery, Strategy, Culture, Design, Communications, Experience, Management
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Media Planning & Buying, Advertising (TV, Radio, Print, Outdoor, Digital), Experiential, Word-of-Mouth, E-Mail, Mobile
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Marketing Research

Qualitative & Quantitative, Business Reviews, Competitor/White Space Reviews, Customer Journey Maps, Brand Audits, Digital Audits
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Digital Brand Asset Audits, Digital Strategy, Cross-Platform User Experience, Responsive Websites & Microsites, Rich Media, Marketing Automation, Mobile & Tablet Design &
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Content Marketing

Content Marketing Mission & Strategy, Audiences & Personas, Topical Competitor Analysis, Content Design & Distribution, Measuring Content Marketing Impact
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Social Media

Social Media Strategy & Plans, Content Calendars & Topic Outlines, Social Media Implementation, Video/Motion Graphics/Infographic Storytelling
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& Wellness Services


Launching And Growing Revenue For A New Plastic Surgery & MedSpa Destination

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Launching a New Vitamin and Supplement Brand

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Progyny Fertility Services

Brand Strategy & Design for a Disruptive Fertility Benefits Business

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Reach Out

Let’s talk about how we can help you to
shape and guide the trajectory of your
health and wellness customers, brand
and business.
Let’s connect through email, phone or
form. One of our business development
team will get in touch with you.