Health Systems, Hospitals, Specialty Providers

You need to build volume in a challenging healthcare environment. Trajectory is a healthcare and hospital marketing agency that combines strategy with traditional and digital marketing solutions to drive brand growth.

Since 1999, we’ve worked with healthcare leadership and healthcare marketing teams across the country to help them crystallize and successfully execute their brand visions – to create more meaningful and distinguished brands, build a better brand-led business and generate increased demand. Our end-to-end strategy, design, marketing and digital services ensure everything comes together to achieve these goals.

A Challenging & Changing Landscape

As healthcare brand-building specialists, Trajectory is committed to keeping up with the pace of change in the industry and to helping health systems, hospitals and specialty providers succeed through integrated branding, marketing and digital solutions. We partner with our clients to set brand vision, shape and strengthen their brand strategies and presence, set and prioritize marketing and media strategies. This allows us to create high-level roadmaps with major steps,  milestones, and accountability as we execute traditional and digital marketing campaigns to drive brand and volume growth.

Our work helps clients adapt to structural industry changes including:

  • The shift to care outside the acute setting
  • The rise of retail and digital health competitors
  • The shift from volume to value-based healthcare
  • Consumers becoming active participants in their healthcare decisions
  • The rise of web and mobile applications that help people control their own health needs

With Change Comes Opportunities

With all the healthcare industry changes, come opportunities to grow differentiation and relevance. For health systems, hospitals and specialty providers, to align their branding strategies to the markets where they possess their greatest competitive advantage. Engaging consumers in more meaningful ways which requires developing the right marketing strategies targeted to the right audience segments and reaching them at the right time. Creating powerful brand advocates, especially millennials, with more meaningful marketing. Designing a more empowering and frictionless (consistent and seamless) patient experience, from first impression to last helps shape future advantage through integrating health related services across the full continuum of consumer’s health and wellness needs.

Trajectory’s Experience

Our firm’s healthcare branding, marketing, and digital solutions span the national health system, hospital, and specialty provider landscape on the enterprise level and across clinical service lines. Our clients include:

  • Health Systems
  • Academic Medical Centers
  • General Acute Hospitals
  • Specialty and Teaching Hospitals
  • Assisted Care
  • Senior Living
  • Ambulatory Surgical Centers
  • Specialty Physician Groups

While our clients benefit from our deep healthcare industry experience, they also benefit from our cross-sector expertise and insights. This enables you to see new possibilities to set your organization apart, create new value and tipping the scales in your favor.

Our Health System and Hospital Marketing and Branding Services:

  • Help strengthen competitive position by diagnosing organization, facility and service line brand strength (qualitative and quantitative, among consumers, staffs and physicians)
  • Develop and sharpen health system branding strategy to encompass ever-expanding facilities, partners and geography
  • Refresh or create your brand design elements, beginning with logo and tagline and continuing with designing or redesigning your website to maintain a powerful and consistent message and image that provides the information prospective patients and HCP’s need to choose and refer.
  • Launch, rebrand, and reenergize organization, facility and individual clinical service lines through new marketing plans (targeting consumers and physicians) creating end-to-end programs aligning strategy, design, communications, and digital
  • Bolster customer experience, engagement and volume-building opportunities through digital channels that is consistent with the overall brand
  • Creating compelling and engaging content marketing across all digital channels
  • Mobilize internal teams around brand purpose and promises

Let's Connect

Let’s talk about how we can help you to guide the trajectory of your health system, hospital or specialty provider brand and business. Reach out through email, phone, or our contact form.

Our Services



Brand Discovery, Strategy, Culture, Design, Communications, Experience, Management
Learn More


Media Planning & Buying, Advertising (TV, Radio, Print, Outdoor, Digital), Experiential, Word-of-Mouth, E-Mail, Mobile
Learn More

Marketing Research

Qualitative & Quantitative, Business Reviews, Competitor/White Space Reviews, Customer Journey Maps, Brand Audits, Digital Audits
Learn More


Digital Brand Asset Audits, Digital Strategy, Cross-Platform User Experience, Responsive Websites & Microsites, Rich Media, Marketing Automation, Mobile & Tablet Design &
Learn More

Content Marketing

Content Marketing Mission & Strategy, Audiences & Personas, Topical Competitor Analysis, Content Design & Distribution, Measuring Content Marketing Impact
Learn More

Social Media

Social Media Strategy & Plans, Content Calendars & Topic Outlines, Social Media Implementation, Video/Motion Graphics/Infographic Storytelling
Learn More

Health Systems, Hospitals, Specialty Providers

Tower Health

“Connected” Brand Campaign

Read More >

Tower Health Transplant Institute

Marketing A Nationally-Recognized Transplant Team

Read More >

The Center for
Innovative GYN Care

Building Distinctiveness, Digital Presence & Business for an Advanced GYN Surgical Practice

Read More >

Reach Out

Let’s talk about how we can help you to
drive the trajectory of your health
system, hospital or specialty provider
brand and business. Connect with
us through email, phone or form.
We’ll get back to you right away.