Health Systems, Hospitals, Specialty Providers

You need to build volume in a challenging healthcare environment. Trajectory is a healthcare branding and healthcare marketing agency with a history of helping clients accomplish their goals.

Since 1999, our branding and marketing agency has worked with healthcare leadership and healthcare marketing teams across the country to help them crystallize and successfully execute their brand visions. To create more meaningful and distinguished healthcare brands, build a better brand-led business and generate increased demand. Our end-to-end strategic branding, design, marketing and digital services ensure everything and everyone comes together to achieve these goals.

A Challenging & Changing Landscape

As healthcare brand building specialists, Trajectory is committed to keeping up with the pace of change in the industry and to helping healthcare providers succeed through integrated strategic branding, brand marketing and digital marketing solutions. We partner with our clients to set brand vision, shape and strengthen their brand strategies and presence, set and prioritize marketing and media strategies, and  execute traditional brand marketing and digital marketing campaigns to build reputation and drive volume growth.

Our branding strategies and brand marketing helps clients adapt to structural industry changes including:

  • The shift to patient care outside the acute setting
  • The rise of retail and digital health competitors
  • The shift from volume to value-based healthcare
  • Consumers becoming active participants in their healthcare decisions
  • The rise of web and mobile applications that help people control their own health needs

With Change Comes Opportunities

With all the healthcare industry changes, come opportunities to grow brand differentiation and relevance. For healthcare providers to align their branding strategy to the markets where they possess their greatest competitive advantage. Engaging consumers in more meaningful ways which requires developing the right marketing strategies targeted to the right audience segments and reaching them at the right time. Creating powerful brand advocates, especially millennials, with more meaningful healthcare marketing. Designing a more empowering and frictionless (consistent and seamless) patient experience, from first impression to last to shape future advantage through integrating health related services across the full continuum of consumer’s health and wellness needs.

Trajectory’s Experience

Our firm’s healthcare branding, brand marketing and digital solutions span the national healthcare provider landscape on the enterprise level and across clinical service lines. Our clients include:

  • Health Systems
  • Academic Medical Centers
  • General Acute Hospitals
  • Specialty and Teaching Hospitals
  • Assisted Care
  • Senior Living
  • Ambulatory Surgical Centers
  • Specialty Physician Groups

While our clients benefit from our deep healthcare industry experience, they also benefit from our cross-sector expertise and insights. This enables them to see new possibilities to set their organization apart, create new value and tip the scales in their favor.

Our Health System and Hospital Marketing and Branding Services:

  • Help strengthen competitive position by diagnosing organization, facility and service line brand strength (qualitative and quantitative, among consumers, staffs and physicians)
  • Develop and sharpen health system branding strategy to encompass ever-expanding facilities, partners and geography
  • Refresh or create your brand design elements, beginning with logo and tagline and continuing with designing or redesigning your website to maintain a powerful and consistent message and image that provides the information prospective patients and HCP’s need to choose and refer.
  • Launch, rebrand, and reenergize organization, facility and individual clinical service lines through new marketing plans (targeting consumers and physicians) creating end-to-end programs aligning strategy, design, communications, and digital
  • Bolster patient experience, patient engagement and volume-building opportunities through digital channels that are consistent with the overall brand
  • Create compelling and engaging content marketing across all digital channels
  • Mobilize internal teams around brand purpose, promises and brand positioning statement

Let's Connect

Let’s talk about how our hybrid brand consultancy / marketing agency can help you to grow your health system, hospital or specialty provider brand and business. Reach out through email, phone, or our contact form.

Health System, Hospital, Specialty
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Reach Out

Let’s talk about how our hybrid brand consultancy / marketing agency can help you to drive the trajectory of your health
system, hospital or specialty provider brand and business. Connect with us through email, phone or form.