A Very Rewarding Healthcare Rebranding
Why Go Through A Healthcare Rebranding Companies rebrand because they need to retool their brand. They need to revisit their brand story, evolve their company naming and enhance all of the core strategic, design and internal brand cultural components that work together to build company …
Healthcare rebranding and the value of expertise
Some firms build, at least they say they do, vertical-focused practices like retail, hospitality or healthcare. Other firms specialize in a capability, like branding, digital or social media. And still others specialize in understanding and communicating with a particular audience, like millennials or boomers. Regardless …
Rebranding strategy: anatomy of a successful hospital rebranding
Today’s The Day There comes a time when many businesses, health systems and hospitals included, realize they might need to retool their brand. In this case, your hospital board and senior leadership are uncomfortable and feeling some pain. They’re of the opinion that the usual …
