Marketing A Medical Practice: Cultivating Patients Through Digital Marketing
When medical practice competitors are just a click away and prospective patients rely on a website to judge an organization’s healthcare services, digital marketing strategy becomes paramount to success. As the need to return patients to your practice coincides with slimmer marketing budgets – knowing …
8 Tips To Grow ROI Through Brand-Led Digital Marketing
If you’re a health or wellness marketing executive, it can be overwhelming trying to navigate the constantly evolving nature of all things digital marketing – the technology platforms, social media channels, tools and reporting. But through all the changes, there is one thing that has …
5 Digital Strategy Tips for Health and Wellness Marketers
Readying for the new digital normal The “New Normal” that everyone is talking about is already here. It comes on the heels of facing some harsh realities over the past few months about the fragility of our personal health and well-being and the health and …
Your Brand’s Health in the Pandemic
The Worst Brings Out The Best: Brand Health in the Pandemic In the midst of this crisis, the worst that I remember in my lifetime, it’s rewarding and inspiring to see brands stepping up and responding to the Covid-19 crisis with purpose and humanity. While …
Healthcare Marketing Performance and Disruptive Marketing
Is Disruptive Marketing The Right Question There’s a trending question being asked to advertising agencies among healthcare marketing team’s today – what disruptive marketing tactics have you executed? But is this really the right question to be asking? And are we all on the same …
Healthcare Brand-Building With Artificial Intelligence
Using Artificial Intelligence for Brand-Building All great stories start with a character (a hero protagonist) who has a problem that needs to be solved. But forces are conspiring against them and the world is somehow broken. In this case, it’s a healthcare brand-building team in …
How your hospital brand can rise above the noise to increase patient engagement
Patient engagement and survival of the fittest Survival of the fittest – the natural process by which organisms best adjusted to their environment are most successful in surviving and reproducing – is an apt phrase to describe today’s health care environment. Contrary to popular belief, …
10 Trends Shaping The Future of Wellness in 2020
The future of wellness forecasts Here’s a valuable report for health and wellness marketing teams from The Global Wellness Summit (GWS) trends forecasting group – 10 trends shaping the future of wellness. The forecast is based on the perspectives of experts worldwide – including economists, …
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