Building Health and Wellness Brands That Matter
Since 1999, Trajectory’s been working alongside clients to shape, launch and grow health and wellness brands that matter. Increasingly, the brands that matter most not only impact the growth trajectory of customers, but of community and planet.
The Power of Powerful Brand Ideas
Customers don’t choose you to get something. They choose you to help them achieve something more. Which means brand energy begins by being galvanized behind a powerful and motivating idea whose value proposition extends beyond the function of its products or services. It’s a big idea that represents the totality of an organization – one that helps make people’s lives better, taps into what really matters to them, creates stronger relationships.
Helping Customers Achieve Something More
Great brands aren’t defined and don’t succeed by what they make, but by what they make happen. Here are ten examples of brands across the health and wellness continuum that achieve something more – for customers, community and planet.
Allbirds isn’t an athleisure and fashion company selling shoes and clothing.
Allbirds is a shoes and clothing brand that achieves something more, the promise of sustainability and placing purpose over profit for an increasingly values-driven world.
Kinship isn’t a beauty and body company selling skincare.
Kinship is a skincare brand that achieves something more, tapping into a younger audience’s cultural values, including sustainability, wellness and inclusivity.
SoulCycle isn’t a fitness company selling exercise bikes.
SoulCycle is a fitness brand that achieves something more, offering clients an experience that builds connection and community through experiences that are tribal, primal and fun.
Progyny isn’t a benefits management company selling fertility and family-building benefits solutions.
Progyny is a fertility-benefits brand that helps couples and individuals achieve something more, the promise of starting a family easier.
KIND isn’t a food and beverage company selling healthier and better tasting foods.
KIND is a food brand that achieves something more, products that are good for your body, your taste buds and your world.
Daily Harvest isn’t a meal delivery company selling frozen prepared recipes that take less than five minutes to prepare.
Daily Harvest achieves something more, addressing the conflict between the way people aspire to eat and the way they have time to eat – through farm-frozen organic fruit and vegetable ingredients.
Nue Co. isn’t a vitamin and supplements brand selling healthy supplements.
Nue Co. achieves something more – bridging the gap between health and beauty and an aspirational lifestyle.
Parsley Health isn’t a healthcare provider selling healthcare.
Parsley Health achieves something more – reimagining the future of healthcare by offering cutting-edge testing, nutrition and wellness with the convenience of conventional medicine.
Roman isn’t a digital health clinic selling men’s health solutions.
Roman achieves something more – empowering men to take control of personal health issues in a (destigmatizing) straightforward and simple manner.
Ginger isn’t a digital therapy solutions company selling on-demand mental healthcare.
Ginger achieves something more – democratizing mental health by giving millions of people direct-to-consumer access to refreshing, convenient and affordable virtual therapy.
Regardless of whether you’re a B2C or B2B health or wellness brand – the business of your brand is achieving something more. Increasingly, this means simultaneously contributing to achieving something more for customers, communities and the planet. Brands that understand this and can genuinely act on this will create an emotional connection that drives brand love and loyalty – which equates to higher brand value.
Since 1999, Trajectory’s focused on helping health and wellness brands rise above the noise to reach their potential with B2C and B2B audiences. Reach out for a no-obligation consultation.