Power of Specialists

Trajectory Focus

Our clients span the increasingly interconnected healthcare + wellness continuum: healthcare systems, hospitals, physician and medical practices, societies and associations, healthcare services, medical devices + technology, beauty, skin care and wellness. These are the industry segments and consumer and professional audiences we know best, and where we have helped shape and guide the growth trajectories for clients since 1999.

Why Expertise Matters

Every industry segment has its nuances, e.g. regulations, industry forces at work, business models, the different stakeholders involved in decision-making, category-specific language and KPI’s. All require specialized understanding. And if you’re a client shopping for a new agency partner, understanding these nuances should be important to you. There are a few other reasons why expertise matters. First, experts hit the ground running and their footing is more secure. Second, experts deliver faster business impact. Third, given their deeper level of understanding, there’s less risk in working with an expert.

Industry Expertise + Outside Category Inspiration

While we believe in the power of in-depth industry knowledge, we think it’s most potent when combined with outside category inspiration. One without the other makes for less courageous and stand-out solutions. The key is to be able to take our knowledge, shake it up and apply it in new ways. In this way, we help you become the disruptor rather than the disrupted. Your expectation should be that your agency, within reason, should continue to question everything about your brand and business proposition, with no regard for sacred cows.

Need to have a conversation with our agency experts. Reach out to Dan Jovanovic, at dj@trajectory4brands.com.