Trajectory is an integrated branding and marketing agency working at the intersection of healthcare + wellness.

Our clients span three inter-related segments – healthcare providers (health systems, hospitals, physician and medical practices); healthcare services and technology; skin care, beauty and wellness. These are the industry segments and consumer, professional and patient audiences we know best and have been immersed in since 1999.

We believe that engagement is everything. To make the most of this opportunity at every point of contact, we connect purpose with strategy, design, communication and experience — so everything works together to deepen the connection between brands and people.

 

Challenges & Services

Clients come to us to generate outcomes. To engage audiences more deeply, capture new growth and stand out from the crowd.
Common across all of our engagements, we do this by melding these services…

  • RESEARCH& INSIGHTS

    Qualitative & Quantitative, Business Reviews, Competitor/White Space Reviews, Customer Journey Maps, Brand Audits, Digital Audits

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  • STRATEGY & PLANNING

    Brand Platform, Brand Architecture, Naming, Tagline, Story & Messaging, Brand Training, Marketing Plans, Content & Social Media Plans

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  • DESIGN

    Logo & Visual Identity Systems, Collateral, Video, Package Design, Interactive Design, POP & Trade Shows, Guidelines

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  • BRAND MARKETING

    Media Planning & Buying, Advertising (TV, Radio, Print, Outdoor, Digital), Experiential, Word-of-Mouth, E-Mail, Mobile

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  • BRAND CULTURE

    Brand & Culture Alignment, Workshops, Brand Books & Guidelines, Internal Launch Planning & Events, Videos, Employee Communications

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  • DIGITAL

    Digital Brand Asset Audits, Digital Strategy, Cross-Platform User Experience, Responsive Websites & Microsites, Rich Media, Marketing Automation, Mobile & Tablet Design & Development

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  • CONTENT & SOCIAL MEDIA

    Content & Social Media Marketing Plans, Content Development & Design, Social Media Implementation, Video/Motion Graphics/Infographic Storytelling, Annual Reports

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  • LET'S CONNECT

    What can we do for your business? Let’s talk.

Our Clients
Awards

Our healthcare and wellness marketing work — from integrated advertising campaigns, to trade show, digital efforts and fundraising — 
has consistently been recognized by industry-leading award competitions. Here’s a sampling of our recognition.

Reading Health System: We Give More Oncology Integrated Marketing Campaign (BRONZE Award, Hospital over 200 beds)
Reading Health System:Women’s Services Integrated Marketing Campaign (BRONZE Award, Hospital over 200 beds)
Tri Delta: Fat Talk Free Week video (BRONZE Award, Social Responsibility)

Tower Health: Re-Branding Total Advertising Campaign (SILVER Award, Healthcare System)
RWJ University Hospital Hamilton: Project We VS C (Gold Award, Foundation/Fundraising)
Reading Health System: Virtual Reality: Tour and Experience (Gold Award, Healthcare System)
Reading Health System: 101 Reasons Why Total Advertising Campaign (SILVER Award, Healthcare System)
Reading Health System: Re-Branding Total Advertising Campaign (GOLD Award, Healthcare System)
Palovia PaloVia Skin Renewing Laser Brochure Advertising Series (GOLD Award)
Reading Health System: Oncology Total Advertising Campaign (GOLD Award, Healthcare System)
Reading Health System: Women’s Services Total Advertising Campaign (JUDGES Award – one of seven awarded out of 3,000 entries for receiving perfect score)
Orlando Health : Total Advertising Campaign (GOLD Award; only gold award in category, Healthcare System)

Tower Health: Re-Branding Total Advertising Campaign (SILVER Award, Healthcare System)
Reading Health System: Virtual Reality: Tour and Experience (Gold Award)
Reading Health System:101 Reasons Why Integrated Advertising Campaign (BRONZE AWARD)
Atlantic Health: Integrated Re-branding & Brand Launch (SILVER AWARD)
Orlando Health: Total Advertising Campaign (BRONZE AWARD)
Princeton HealthCare System: Multiple Awards – Unconditional Ad Campaign, Health Promo Program, Newspaper Advertising Series, Total Advertising Campaign
Freedom Eldercare: Marketing Collateral (SILVER Award)

Impact Awards (Best-In-Category):

Atlantic Health: Integrated Brand Relaunch
Liberty Science Center: Capability Brochures
ERA President’s Circle: Multiple Mailings Campaign
ERA Top Affiliates: Direct Mailings
QMed: Lenticular Trade Show Booth
ERA Top Affiliates: Special Event Promotion
Konica: Direct Marketing

ERA Top Affiliates – Direct Mailings (Best-of-Show across all divisions)
Princeton HealthCare System: Mature Market Program, TradeShow
QMed Inc.: Lenticular Display Booth, Poster Series
Princeton HealthCare System: Cardiac Services, Special Promotional Materials
Alpharma: Equine Products Bobblehead
Liberty Science Center: NJ Travel and Tourism – Communications Program
Liberty Science Center: Integrated Marketing Collateral
Sun Chemical (Smart Colour): Sales Collateral, Website
Freedom Eldercare: Website Relaunch, Publications/External
Liberty Science Center: “Reinvention” Gala Book