Company

You have business challenges to solve. Our expertise and experience across the health and wellness industry, its segments and audiences can help you to accomplish your goals.

Straddling the space between brand consultancy and marketing agency, we unlock the potential for brands across the health and wellness industry to leave their mark.

We approach our work knowing that brands are most influential when they look, speak and act as one. Because the more unified the brand, the more powerful its impact on businesses, people and the world. Our brand building work encompasses brand strategy, brand culture, design and experience, advertising and communications  – all built around a big energizing idea – so everything and everyone comes together to drive growth.

For some clients, our partnership begins with developing wellness branding (brand story, strategy and design) for a new East meets West health services brand, launching a new mass-market skincare brand or a new destination med spa. For others, it’s a health system rebranding, or a repositioning of a professional global skincare brand. And still for others, strengthening digital presence for the nation’s largest infectious disease physician group or sharpening distinctiveness for a disruptive fertility benefits provider through strategy, design, marketing and digital.

Speak with Trajectory if you need a specialist health and wellness branding and marketing agency partner to help you to build a stronger brand-led business.

Leadership Team

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Eric Brody

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Randi Brody

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Joe Gugliuzza

Join Our Team

Are you keen on making a meaningful impact? We craft and align
purpose, culture, strategy, design, communication and experience.
Interested in joining the Trajectory team?

Services

marketing-research

Brand Strategy

Diagnosis, Measurement & Insight, Purpose, Story & Positioning, Brand Architecture & Naming, Stakeholder Alignment, Internal Brand Culture
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branding

Design & Experience

Visual Identity, Design Systems, Collateral Design, Branded Environments, Digital Experiences, Package Design, Website Design
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Marketing

Media Planning & Buying, Advertising (TV, Radio, Print, Outdoor, Digital), Experiential, Word-of-Mouth, E-Mail, Mobile
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digital

Digital Marketing

Digital Brand Asset Audits, Digital Strategy, Cross-Platform User Experience, Responsive Websites & Microsites, Rich Media, Marketing Automation, Mobile & Tablet Design &
Development
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content-marketing

Content Marketing

Content Marketing Mission & Strategy, Audiences & Personas, Topical Competitor Analysis, Content Design & Distribution, Measuring Content Marketing Impact
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Social Media

Social Media Strategy & Plans, Content Calendars & Topic Outlines, Social Media Implementation, Video/Motion Graphics/Infographic Storytelling
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