Unlocking the potential for health and wellness brands to move business and consumers forward.
Our hybrid brand consultancy / marketing agency story began in 1999 with a simple truth – if you want to stand for something, you can’t stand for everything. So we planted our flag in health and wellness.
The result is strong industry knowledge, understanding of emerging trends and audiences and an ability to deliver faster success for brands to thrive in today’s dynamic health and wellness marketplace.
Our portfolio of brand building solutions helps clients, from ambitious health and wellness startups to established brands who need to pivot or make their next bold move, to capitalize on the opportunities present in one of the world’s largest and fastest-growing industries.
We approach challenges knowing that brands are most influential when they look, speak and act as one. Because the more unified the brand, the more powerful it can be in moving business and consumers forward.
In 2021, Trajectory joined forces with GoMo Health, a digital health leader applying behavioral science to create evidence-based engagement solutions that meet people where they are in their daily lives. Our coming together represents a multi-disciplined engagement solution that helps clients across the health and wellness continuum build deeper and more sustainable relationships and outcomes.
Looking to unlock your brand’s potential? Our hybrid brand consultancy / marketing agency might be a strong resource. Let’s have a conversation.
Trusted by Our Clients
I was engaged by Perma Blend to identify an agency to take this global permanent make up brand to the next level. Perma Blend was launched in 2014 but didn’t possess any of the brand basics in terms of positioning and brand voice. From the moment we met Trajectory, we were impressed by their personal touch and diligence in learning about our key audiences especially during the RFP process. Our initial project together included brand positioning, story and messaging. However, based on their excellent work and insight, we expanded the assignment to include a complete overhaul of our logo, visual ID system, packaging graphics and brand guidelines. In addition, they completely redesigned the website and produced all key content. It’s been a real pleasure partnering with every member of the Trajectory team. Their professionalism and commitment to the company and brand has gone above and beyond. Throughout, they have been an extended part of our team and we wouldn’t have achieved all that we have to date without their help. We are confident that their work will help to clearly establish our leadership in the global permanent cosmetics market.
Marketing Consultant, Perma Blend Permanent Makeup
We searched the country for an agency to sharpen branding and marketing for our growing organization. We chose Trajectory. Their health and wellness expertise, boutique size (so you work with agency principals), combined with their outside category perspective resulted in an extremely successful collaboration. They nailed our wellness branding in ways we’d never been able to do, guided our marketing and developed new creative that captures who we are and how we do health differently. I highly recommend Trajectory.
The Wellness Way, Director
Of all the strategic and creative agencies I’ve worked within the past, Trajectory is second to none! They’ve helped us achieve a number of our NeoStrata branding and marketing goals in a crowded skincare market, including flawlessly launching our new products.
NeoStrata Dermatologist Skincare Marketing Director
Trajectory was a tremendous branding and marketing partner, creating our new vitamin and supplements brand from the ground up. Their health and wellness expertise and guidance – from creating our brand strategy and brand messaging, through to logo development, website creation and launch marketing roadmap – was invaluable.
Vitanova Vitamins & Supplements, Marketing Director
Trajectory was a wonderful strategic and creative partner through our company rebranding of Eclipse. Their brand building know-how and guidance – from brand strategy, to brand messaging, brand architecture through to brand identity development – helped us to push the boundaries and deliver strong results. Their partnership has revitalized Eclipse.
Eclipse CRO, Head of Business Development & Marketing
We were fortunate to enlist the expertise of Trajectory for our company rebranding and ongoing marketing. They’re a passionate, smart and highly collaborative team and they’ve done a great job leading our efforts – through the rebranding of our company and continuing with our ongoing brand marketing.
ERT Global Cardiac Safety, Executive Vice President
The scope of our brand launch has been soup to nuts. Every step of the way, Trajectory has been phenomenal. As a hybrid brand consultancy / marketing agency they’ve led us strategically and creatively, delivering excellent work on time and on budget. In fact, we’ve asked them to be our agency-of-record.
PaloVia Skin Renewing Laser, Global Marketing Director
We initially hired Trajectory to guide us through a corporate naming assignment. This led to our company re-branding and we haven’t looked back since. They’re a wonderful, trusted and valued branding and marketing agency partner to QMed.
QMED Disease Management, President & CEO
Trajectory excels in brand building. From our health system rebranding through to our brand and service line marketing campaigns, they’ve really captured what makes us special. And they’ve done this in a way that has brought all of us closer in our mission. They are a very professional, insightful and creative health and wellness branding and marketing agency.
Princeton HealthCare System, CEO
Trajectory always hits the strategic and creative bullseye. There are no mistakes, no surprises and you make us look good to the public, to our Board and others. While others talk this, Trajectory does it. From branding strategy to brand messaging to marketing campaign execution, you’ve been wonderful partners.
Liberty Science Center, VP Marketing
While we take the act of providing a reference seriously as it reflects on our reputation, this is an absolute pleasure for us. You have a fan in Freedom Eldercare and we can speak honestly to the professionalism your health and wellness branding and marketing agency exhibits on a daily basis.
Freedom Eldercare, CEO
In 25 years of healthcare marketing, I’ve never seen a better orchestration of staff and outside resources to reach an organization’s ambitious goals. Trajectory has been an outstanding healthcare branding and marketing partner and their work has contributed enormously to our resounding success.
Orlando Health, VP Strategic Communications & Marketing
Over three years, Trajectory shaped and launched three new NFL apparel brands and developed their integrated marketing campaigns. Each delivered above-forecasted, non-game day revenue. They’re a great branding and marketing partner to our NFL Consumer Products team.
NFL Consumer Products, SVP Consumer Products
Thank you for Trajectory’s splendid healthcare rebranding work. You’ve done an outstanding job blending respect for the past with gentle nudging of inherently sensible and winning ideas. Our health system brand is an emotional lightning rod for many, and you navigate this brand building challenge extraordinarily well.
Reading Health System, Chairman of the Board
After years of working with healthcare marketing firms large and small, Trajectory understood immediately the concept, look and feel of an often difficult service line – cancer – to bring to the public. They conceived, branded and designed a healthcare marketing campaign that was meaningful, beautiful and really reached our audience.
RWJ University Hospital Hamilton, Diane Grillo, Vice President
Omni-channel marketing campaign showcasing the “connecting” benefits of being able to access Tower Health’s growing health system.
Leverage our strong skincare experience to shape the brand concept, develop consumer and professional marketing plans, launch and support new mass-market clinically-proven skincare brand Aquation.
Our hybrid brand consultancy / marketing agency solutions can help you to unlock growth. Let’s connect through email, phone or
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