If we could have one wish for this Father’s Day, it would be for all of the dads — and men — in our lives to check in on their health. Seems like a simple ask, you say? Unfortunately, studies show that men are less likely to have regular check-ups and medical care, which may contribute to why women live longer than men.
While women’s health has been widely targeted through apps and digital tools in the ‘femtech’ movement, an industry expected to be worth 50 billion by 2025, men’s health has not seen the same explosion. However, there are many gender-neutral, health apps and digital tools available that can be gifted this Father’s Day and Men’s Health Month — that make it easier than ever for men to stay ahead of the ailments that more prominently affect them.
Men’s Mental Health and Well-Being
What’s the first thing you think of when you hear the words “Men’s Health?” Maybe it’s fitness. Perhaps it’s physical build. Chances are, mental health and well-being doesn’t come to mind — but it should. Men experience alarming rates of suicide, depression, substance abuse, and dismal rates of using a mental health service. In fact, over 75% of suicide victims in the United States are men, with one suicide every 20 minutes. Men suffering from mental illness or hardship will often suffer in silence — whether it be from societal conditioning or lack of education on how to communicate their feelings.
The mental health system, as it is today, can be an intimidating place for men, as many will be reluctant to take the steps necessary to receive professional help. Although this is considered not just a health issue, but also a social issue, there are healthcare apps available that can make seeking help easier for men and women alike.
Mental Health Apps
Pacifica is an app that allows users to manage their mental health daily with mood tracking, mindful meditation, and cognitive behavioral therapy. In addition to these relaxation tools, you can also set daily challenges to help reach long-term goals or find a friend to talk to through their peer support community, where you can share stories and advice with other users. When men need to ask for help, it’s not uncommon for many of them to feel weak or like they’ve failed. This is where a tool like Pacifica comes in to reduce those feeling.
When the DIY approach to mental health and well-being isn’t enough, you can find a licensed therapist to talk to without going to an office through Talkspace. This app may be more appealing to men, as they can discuss their personal issues without needing to be face-to-face with someone new. The best part? Talkspace, who recently partnered with World Champion Swimmer Michael Phelps for their latest national campaign, can act almost like a journal. You can write down your thoughts or concerns in real time, without waiting to find an appointment. On average, most of the Talkspace therapists will respond 1-2 times a day, so you can usually get immediate counseling.
It is important to note, however, that while these apps can be extremely useful tools for coping with mental health issues, they should complement and not completely replace experienced, mental health professionals.
Apps for Physical Activity & Mental Health
There is no one right way to improve mental health, but many people, especially men, rave about the positive effects physical activity has on their mental state. Exercise has countless benefits outside of weight loss, ranging from reduced stress and anxiety to reduced rates of cancer and lower cholesterol — and overall better quality of life. For all those fitness fanatics out there, there are hundreds of apps and tech dedicated to keeping you in tip-top shape. And while wearable fitness trackers certainly aren’t going anywhere, other interesting and innovative tech is on the rise.
For the man who is very dedicated to his fitness journey, the Skulpt Scanner combines data and exercise in the best possible way. This device measures overall body fat percentage and gives an in-depth muscle analysis, so you know which areas of your body to focus on — without having to see a trainer or specialist.
Ozmo Smart Bottle
If your workout game is already strong, but your hydration could use a boost, the Ozmo Smart Bottle turns drinking water into a game. Not only does the bottle track how much water you consume, but it also reminds you when you haven’t had enough water — rewarding you with points when you reach your goal.
And for some men, not getting enough water is a much more significant issue; Psychologist John Moore reports this is because of some men’s superman complex.” Even all-star athlete Odell Beckham Jr. reportedly does not enjoy drinking water and opts for a direct IV of fluids to avoid cramping during games. Regardless of the reasoning for not getting enough H20, Ozmo Smart Bottle figuratively (or literally) fills your cup and can even sync with wearable tech like your Fitbit.
Digital Healthcare’s Future
Even with all of the advancements and tech available today, there is still room for growth and gaps to fill in the healthcare space. We currently have apps where people can track their bowel movements, but imagine if that algorithm that could help detect colon cancer earlier? We already see significant progress in the mental health space, but the sky is the limit for advancements in digital healthcare. Now the question is: how can digital marketers use their expertise to connect with their audiences and better all aspects of health? Not just men, but all humankind can benefit from staying on top of and tracking their health. Teaming up with the right digital healthcare marketing team — true experts in the space — can provide you with invaluable advice and guidance that will not only improve the impact of your product — but impact the health and wellness of the world for the better.