Five power secrets of Twitter marketing for health + healthy lifestyle brands

There’s a right way and a wrong way to use Twitter for marketing. The wrong way is to make it about “you.” The right way (the only way) is to make it about “me”, the other person involved in the conversation. Done right, you’ll then reap the downstream rewards.

Here are five tips from Doug Firebaugh ( for Twitter marketing:

1. Marketing is all about relationship: first-second-third
2. Twitter is about “peripheral connections” that are in sync with you
3. Twitter marketing is about Trust, Trails and Teams
4. Twitter marketing is about secondary exposure – not just primary
5. Twitter marketing rests upon the platform of “First Effectual Impressions”

Eric Brody

Eric Brody is President of Trajectory, launched in 1999, the specialist health & wellness branding and marketing agency using every moment to move customers, brands and businesses upward. Prior to Trajectory, Eric served as EVP and Management Board member at Interbrand (the world’s most influential brand consultancy). Before Interbrand, he held senior marketing positions at Beiersdorf Inc. and L’Oreal and advertising account management positions at Marschalk and Benton & Bowles.He has also taught as an adjunct professor at Seton Hall’s Graduate School of Communications and has lectured at Wharton Business School and Emory Goizueta School of Business.