Workshops
Eric Brody, President, has been called on numerous times to conduct his audience-engaging Brand Ignition workshop. Highly effective in building cross-functional understanding, appreciation and commitment to an organization's corporate, product or service brands - this workshop is guaranteed to get people thinking (and imagining) in new and expansive ways about their brands story, ambition, positioning, personality and driving idea.
This workshop (which can be tailored to address an organizations specific brand-related needs) is ideal for...
- Generating organization-wide understanding of brands, branding and their associated benefits
- Clarifying and articulating your organization, product or service Brand Platform, while building cross-functional team dynamics through interactive group exercises
- Building a brand-driven culture that appreciates and excels in building a brand from the inside-out
Please call Eric Brody at 973-292-1400 x201, or email him at eb@trajectory4brands.com for more information or to schedule an engagement.
Articles & Presentations
Building trust by being social. The most important quality, and differentiator, of a healthy brand?
How Health + Healthy Lifestyle Brands Can Build CFO Love Renewable Energy
Brand Value
Differentiate Or Disappear
Good Re-Branding Gone Bad
Needs & Wants
Real Simple Branding
Tackling Stereotypes - The Active Adult Market Opportunity
Healthcare System Branding - Some "Rules of the Road"
Non-Profits and the Branding Imperative
MetroWest Brand Makeover




