Our Work / The Reading Hospital Women's Services Campaign

Raising Perception and Expectations

BUSINESS CHALLENGE: Enlighten women about the depth and breadth of an exceptionally high quality women's health resource close to home – Women's Health Services at The Reading Hospital.

INSIGHT: Experience matters. And (among other clinical recognition), TRH's women's healthcare achieves the highest ranking in patient satisfaction (for clinical expertise, friendliness and attention to personal needs compared to other US hospitals).

SOLUTION: Women's Services media plan; implementation including print (nppr./magazine), OOH (billboard, mall kiosks), TV, Radio, Cinema, Direct Mail/Email.

RESULTS: Extremely positive internal feedback; increased number of inquiries about TRH's Beginnings Maternity Center; increased number of appointments at TRH Women's Services.

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Internal Posters

"Elegant, sophisticated and inspiring."

-The Reading Hospital Women's Services

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