Our Work / Liberty Science Center Case Study

Re-inventing for the Future

Business Challenge: Relaunch the Center (one of the nation's most preeminent) following its transformational expansion, renovation and renewal.

Insight: The message of "open and spectacularly re-invented" reflects not only the Center's new promise, but the promise of expanding the minds of its audiences.

Solution: A bold new brand for organization and audiences. From overarching brand strategy to working side-by-side internal teams to express the Center's new brand voice across all design and communications. Ongoing marketing including targeted direct marketing, email/CRM and local marketing programs.

Result: Since re-opening, year-over-year increases in awareness, attendance and membership. Chosen by Parents Magazine as one of the top 10 science centers in the United States.

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Reinvention Guide / More Print Work

Tradeshow Booth

Educators Collateral System / More Print Work

Since re-opening, chosen by Parents Magazine as one of the top 10 science centers in the United States.

Membership Promotion / More Print Work

Website and Blog / More Web & Interactive Work

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